Whether your customers are growing or need a computer upgrade, they may feel overwhelmed by the choices in today’s marketplace. Because many small businesses are budget-conscious, they might think they’re saving money by opting for the least expensive PCs on the market, designed for the general consumer. Or they may wait as long as possible to upgrade.
Here's why both those approaches could actually end up costing your customers more.
Time = money
The longer it takes to accomplish something, the more expensive it is for your customer’s business. For this reason, both newer computers and PCs designed for business can save them time, especially when completing complex tasks or using several applications at once.
Small-business owners surveyed in a study commissioned by Intel estimated that computers older than 5 years made their employees 29% less productive. Businesses need a newer PC with the ability to use several open applications simultaneously, hour after hour, every day. Depending on their business, your customers may need to handle complex tasks, from graphics and video editing to data-heavy spreadsheets and advanced analytics.
For the power and speed to manage complicated tasks, computers built for business will work more efficiently. They often have more random access memory (RAM) and more powerful processors, such as the latest Intel Core i7 and i9 CPUs. Business PCs offering a range of powerful CPUs plus capacity for more RAM are better equipped to handle a wide range of business tasks than consumer models.
Now more than ever, it’s crucial to keep data secure, especially sensitive customer information that they rely on you to safeguard. For that, businesses need the latest security features designed specifically for business purposes.
Today’s business-class laptops often include built-in security features, such as fingerprint readers. Many PCs built for business also ship with Windows Information Protection (WIP), which helps protect PCs against potential data leaks.
Versatility is key
While consumer PCs can offer cost savings, business PCs are far more varied and adaptable. There are many more configurations and forms within each model line to choose from. Your customers can select the devices that work best for their business needs, employees and space limitations.
Your customer may prefer a full-sized tower with easy access to add or swap out components like more memory or storage, or upgraded graphics cards or additional ports, as necessary. Or they might need mini PCs like the Intel NUC, which has the power of a full-sized desktop in a form that’s small enough to hide behind a monitor. For mobility and ease of use, they might prefer traditional laptops, or a 2-in-1 that combines the qualities of a laptop with those of a tablet.
For consumer PCs, ports might be limited in number and type, or product lines may be less varied. Even HP’s Envy line of high-end consumer PCs has just 4 models, compared with the 62 available configurations in the company’s EliteBook line for business.
More reliable too
From the materials they're made from to how they're built, business PCs are designed and tested to handle sustained operation and constant use. Modern PCs with Windows 10 Pro are designed to be reliable for business uses. They will likely last longer and handle more consistent usage than the average consumer-market PC. Because PCs built for business are durable, they also typically offer longer warranties than their consumer counterparts, plus prioritized service.
The initial outlay may be higher for a business PC. But its higher reliability and performance will likely result in a greater return on investment over its lifetime than will a consumer PC.
Shopping for business PCs takes time. So help your customers find the right features and configurations for their business needs. Start by visiting a local retailer, or search online for PCs powered by the latest Intel Core i3/i5/i7 processors with Windows 10 Pro.