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Why, in this age of cheap technology, would your customers spend $110 on a PC keyboard and $150 on a mouse?

Because they’re serious gamers.

To be sure, in this age of mass-produced, practically disposable technology, you can find a decent wireless mouse for under $6. Keyboards can be had for just $13. That’s a whole set for less than $20.

Can this gear get the job done? Sure. But what you cannot do with $20 worth of plastic is win an eSports tournament.

So fierce is the competition, so valuable is each millisecond, that gamers have no choice but to suit up with the latest and greatest peripherals. The difference between winning and losing a multi-million dollar prize could be the time it takes your space bar to descend 4 millimeters.

Fastest keyboard in the west

The gold standard for gaming keyboards has always been high-performance mechanicals. One new example is the Alloy Origins gaming keyboard from HyperX, the gaming division of famed memory manufacturer Kingston.

Alloy Origins gaming keyboard

Alloy Origins keyboard: the latest mechanical monster

The Alloy Origins features HyperX Aqua mechanical switches. Not only do they feel good and respond fast, but they can also take a beating. HyperX says its keys can stand up to at least 80 million clicks.

Your gaming customers can pick up an Alloy Origins for about $110. But this keyboard still won’t make them the fastest gun in the west. To earn that title, they’ll need optical technology. Don’t worry, Razer has just the thing.

Meet the Razer Huntsman, a gaming keyboard that features super-fast optical switches. No longer must you waste precious milliseconds waiting for a key to travel a fraction of an inch before actuating the switch.

With Huntsman your keystroke is recognized instantly by an optical light sensor inside the switch. As this Razer video on YouTube shows, the receiver is then activated by a light signal which actuates the switch at, well, light speed.

Razer Huntsman gaming keyboard

Razer Huntsman: a keyboard with super-fast optical switches

What would your customers pay to play at the speed of light? $300? $500? Nah, Razer is asking just $99.

That’s surprisingly close to the cost of the aforementioned bargain-basement keyboard. Yet it’s light years ahead of the competition.

While the cat’s away…

Once your game-crazed customer has the fastest keyboard, it’s only fitting that they should have a matching mouse.

So offer them a look at the $150 Logitech G903 Lightspeed Wireless mouse. This pointing device’s ace in the hole is an optical sensor rated at 16,000 counts per inch (CPI).

CPI measures the optical sensor’s tracking speed. The average $6 mouse delivers a tracking speed of about 1,000 CPI. In other words, each time the mouse is moved 1 inch, it also moves the on-screen cursor by 1,000 pixels.

Logitech’s G903 isn’t just 16 times faster than that, it’s also more accurate. Plus, it offers a load of other features that will come in handy when war breaks out in the galaxy.

Logitech G903 gaming mouse

Logitech G903 mouse: a bargain at $150?

Specifically, Logitech’s top-of-the-line pointer boasts 11 user-programmable buttons and a report rate of just 1ms. And it can run for up to 140 hours on a single charge.

What’s more, that charge can be delivered via the optional PowerPlay wireless charging mat. Not a USB cable in site. Can your old mousepad do that?

And the winner is: the channel

Gamers, whether weekend warriors or elite mercenaries, will always clamor for the next best thing. That’s how they keep an edge on the competition.

You don’t have to be a world-class economist to understand that the profit margin on a $6 mouse is paltry at best. But a $150 mouse? That’s a different kettle of fish entirely.

This is why this whole gaming thing should be a boon for tech providers in the channel. High-end gaming peripherals deliver higher average selling prices (ASPs) and better margins. Ready, set, win!


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