The school year now wrapping up was tough for educators, parents and students. But the term starting this September should be a whole lot better for all — including tech providers serving the K-12 market.
While many K-12 schools are moving back to “live” classrooms after a year of teaching online, there’s no turning back the widening use of education technology (EdTech). Just as Zoom and other conferencing systems have become everyday tools for business during the pandemic, so too have Chromebooks, tablets and smart whiteboards for education.
A big, lucrative market
The EdTech market is huge and growing quickly. Last year, total worldwide sales of education technology approached $90 billion, according to Grand View Research. Looking ahead, Grand View predicts that EdTech sales worldwide, from this year through 2028, will enjoy a compound annual growth rate (CAGR) of nearly 20%.
To be sure, the K-12 EdTech segment accounted for only about 40% of the target market, Grand View says. Still, that’s about $36 billion. (Other sectors include, preschool, colleges and universities, and professional training.)
And of that, North America sales represented 37% of the total. I calculate that at about $13.3 billion. That’s still plenty of money.
One particularly hot sub-segment is gamification. In the context of K-12 education, that means using computer-based games to teach math.
All this may sound exciting—and it should—but the K-12 tech market requires that you have some fairly specific skills and knowledge.
For example, what are the best devices for hybrid classroom learning if kids have to head home unexpectedly? How do you ensure there’s enough processing power to handle the coursework, but not go over budget? How about security—physical and virtual? What’s in school district’s budget, and how do you get on the short list as an approved provider?
Clearly, there’s a lot to learn. Fortunately, help is just a click away.
Through Intel Partner University, you can access several online training programs to get ready to capitalize on the EdTech market. Intel offers nearly 20 courses on K-12 technology, all ready and waiting for you now. Courses include:
This course will familiarize you with the resulting data and recommendations from Intel’s August 2020 study, “The Right Chromebook for Virtual Learning.” It focuses on how Chromebook processor performance helps both students and teachers, especially in virtual environments.