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3 ways to proactively protect your customers’ endpoint security

Peter Krass's picture

by Peter Krass on 03/17/2022
Blog Category: devices

The endpoint devices of your small and midsize business (SMB) customers make increasingly attractive targets for today’s sophisticated cybercrooks. That’s the bad news.

The good news? Intel vPro platform security can help with a proactive approach that builds 3 hardware-based security capabilities into silicon.

That was part of the message delivered earlier in a new Intel Partner Alliance webinar entitled “3 trends to know about multilayered endpoint security in the new 12th gen Core vPro platform.” The webinar was led by Eric Townsend, Intel’s director of North American SMB and MSP marketing.

Here are 3 key takeaways from the webinar:

1. SMB cyberattacks are on the rise. Data from the Ponemon Institute shows that two-thirds of SMBs (66%) have experienced a cyberattack in the last 12 months. And according to Cybersecurity magazine, more than 4 in 10 of all data breaches (43%) involved SMBs.

2. IT and security pros now face 5 main pain points: ransomware; cryptojacking (the unauthorized use of computing devices to mine cryptocurrency); control-flow hijacking; firmware attacks; and supply-chain corruption.

What’s more, all 5 involve a delicate balance between providing an excellent user experience and maintaining IT-security priorities. This balancing act becomes even more difficult as home and business PCs converge due to hybrid work.

3. Intel Hardware Shield can help 3 ways: This security feature, built into the latest 12th gen Intel vPro processors, can keep your customers safer with:

> Advanced threat protections: This includes a new feature called Anomalous Behavior Detection, which uses both the CPU and GPU to detect and help stop ransomware and cryptojacking.

> Application and data protections: Prevent malware attacks against important applications, login credentials and data.

> Below-the-OS security: Prevent attacks against firmware, and help to protect applications when attacks get through the BIOS.

Put that all together, and you can see why Townsend told webinar attendees that the time to have that security conversation with your customers is now.

Get secure:

> The full 1-hour webinar is now available for on-demand viewing on Intel Partner University. Intel Partner Alliance members who watch the webinar on demand will receive 5 training credits.

> Not yet an Intel Partner Alliance member? Learn about IPA’s benefits and join now.

> Meet the new vPro Platform with 12th gen Intel Core processors.


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