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In the Zone

Why your data-center clients need to modernize their storage

Peter Krass's picture

by Peter Krass on 05/02/2017
Blog Category: cloud-and-data-centers

Hear that rumble coming from your clients’ data centers? It’s the sound of a data explosion.

From now until 2020, it’s estimated, the size of the digital universe will double every two years. Thanks to the widespread adoption of technologies including mobile, social, the Internet of Things and big data, that means a whole lot more data.

But it’s not just more data, but also data that’s more complex. For example, big data analytics applications crunching unstructured data from videos, social media, even text messages.

New technologies are emerging, too. There’s the cloud, of course, rapidly transforming the data-center landscape. But there’s also flash storage, software-defined infrastructures and much more.

Budgets play a role, too. While data volumes are exploding, IT spending will barely rise. According to market watcher IDC, data storage will increase by an average of 62 percent a year through 2023. But during that same period, IDC reckons, IT budgets will increase by an average of only 2 percent a year. That’s a huge gap.

Ending the speed/cost tradeoff

So how will your customers handle 62 percent more data a year for the next six years? They’ve faced a serious tradeoff: They could have storage that’s fast. Or they could have storage that’s inexpensive. But they couldn’t have both.

Previously, your data-center customers could choose hard disk drives for lower costs. These drives offered plenty of capacity, but they were also comparatively slow, meaning most data centers reserved them for “cold” storage.

Or they could choose solid state drives (SSDs), which are much faster, but have offered comparatively low capacity. Traditionally, many data centers have used SSDs for cache-based “hot” storage.

Until now, that is. Because now, new technologies are blurring these differences and promising to end the painful cost-or-speed tradeoff.

Data center SSDs

Intel is among the suppliers working on these new technologies. Its Intel 3D NAND SSDs offer significantly greater performance, superior reliability and higher densities than hard disk drives. The new devices are also more resistant to vibrations, while consuming less power.

Intel believes its 3D NAND technology will empower your data-center customers to replace their spinning disks with SSDs. This would also eliminate their need to have separate caching devices.

Intel today launched a new SSD for the data centers, the Intel SSD DC P4500 Series. This drive has been designed from the ground up with a new controller, unique firmware, PCIe performance and 3D NAND densities, allowing capacities that are well suited for cloud storage solutions. Here’s a look, courtesy of Intel:

Intel SSD DC P4500 Series

The Intel SSD DC P4500 Series promises to end the storage speed-or-cost tradeoff.

Because drives such as the DC P4500 are designed to optimize storage per platform scaling, they could also help your clients cut their spending on data-center real estate. Storage devices take up a lot of room. But with SSD performance, a data center should be able to store the same capacity with fewer storage servers. In fact, these drives can increase capacity per platform by up to 2.5 times. “Doing more with less” should be music to your clients’ ears.


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