Chances are good your customers need to modernize their servers — and soon. Fortunately, industry leaders Intel and Microsoft are working together to make server modernization fast and easy for both you and your customers.
But first, why are your customers probably overdue for new servers? Two main reasons:
> Support is ending soon for two popular server software platforms. Microsoft plans to end support for SQL Server 2008/R2 in July 2019, and end support for Windows Server 2008/R2 in Jan. 2020. These dates will be here sooner than you think!
> Server refresh cycles have gotten l-o-n-g. Used to be, people bought new servers like clockwork every 3 to 5 years. Now, it’s more like every 7 years, if that. So there’s a lot of aging hardware out there.
New servers rule
What’s more, businesses with old IT infrastructures can find it difficult to compete. Older servers are far less reliable than new ones, so they rack up higher maintenance costs and cause more downtime. Older servers can also be vulnerable to the latest security risks, and they may fail to comply with recent industry and government regulations.
By comparison, new servers offer several big advantages:
> They’re highly secure, including patches for the latest cyber threats. Plus, they’re designed to help compliance with new privacy rules, such as Europe’s GDPR.
> They’re designed with cloud in mind. That will make it easier for your customers to adopt hybrid IT approaches, giving customers the flexibility to put some applications in a private cloud (on-premises) and some in the public cloud.
> They support expanding workloads and DevOps. That can bring your customers faster insights from data, better support for data-intensive workloads, and faster time-to-market for their products and services.
> They can deliver financial gains. Compared with older hardware, new servers can increase an IT staff’s efficiency, help lower the IT budget, and reduce costly downtime. All that can help your customers’ bottom line.
Two partners, one solution
Intel and Microsoft both have new products and services that can help your customers enjoy the benefits of new server infrastructure. They can also help you deliver those benefits to your customers with greater ease and speed.
Microsoft’s latest software platforms, Windows Server 2019 and SQL Server 2017, have both been optimized for Intel Xeon Scalable processors family, delivering 4x to 5x performance gains over 5-year-old servers.
Windows Server 2019 also supports the new Intel Optane Data Center Persistent Memory, delivering 4x to 16x more memory over previous-generation servers.
Combined, these new Microsoft offerings aim to deliver higher performance, enhanced security, and software-defined compute, storage and networking.
On the hardware front, the Intel Xeon Scalable processors are workload-optimized to support today’s hybrid-IT implementations. They’re packed with Intel’s built-in features, including Advanced Vector Extension 512 for optimized performance, QuickAssist Technology for accelerating critical workloads, and hardware-based security.
Pre-defined solutions, fast deployment
But wait, there’s more! Intel Select Solutions is an Intel program designed to help tech providers and other channel partners serve their data-center customers faster and easier.
It’s essentially a catalog of workload-optimized software solutions from third parties, all of which have been tested and verified by Intel.
Currently, Intel Select Solutions can help you with 5 workloads: hybrid cloud, high-performance computing (HPC), analytics and AI, network transformation, and storage. All have been designed to run on servers built around Intel Xeon platforms.
And for your customers’ servers, Intel Select Solutions now offers 3 solutions from Microsoft for Windows Server and SQL server:
> Microsoft SQL Server Business Operations: optimized for online transactional processing (OLTP)
> Microsoft SQL Server Enterprise Data Warehouse: optimized for hybrid transactional/analytic processing (HTAP)
> Windows Server Software Defined Storage: for up to 384 GB of DDR4 data
Are your customers running risky, expensive and unreliable older servers? Now’s the time for them to start planning their server modernization — with your help, of course. Intel and Microsoft are standing by to help make your job easier, faster and more profitable.
Learn more: Better Together, Intel and Microsoft