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Here’s a new reason why your data-center customers should consider refreshing their servers now: It could save them big bucks.

Your customers probably know already that their old servers are due for a refresh.

For one, they know that Microsoft will soon end support for two of their key server systems: SQL Server 2008 (this July) and Windows Server 2008/2008 RT (January 2020).

Given today’s changing workloads like hybrid cloud, businesses can’t compete on an older infrastructure and are open to a host of issues. These include higher security risks and lower productivity.

Plus, they also know that their older server hardware is more likely to break down. That costs your customers twice: once by lowering their productivity, and twice by raising their repair costs.

Now add one more reason to their list. According to figures provided by Intel, the most up-to-date server solutions are actually less expensive than those based on the previous generation of processors. And that’s lower for both the overall solution cost and the cost per virtual machine.

Three-fold path

For customers still running older servers, the chances are good they actually need upgrades in 3 important areas: processors, storage and networks. All 3 areas need to be balanced and up-to-date for your customers to dramatically improve server performance, clear out bottlenecks and lower their total cost of ownership (TCO).

For example, Intel’s figures show that if an organization upgrades its servers and storage, but keeps its older 1GbE network, CPU utilization actually drops from 45% to 31% because of new processor architectures in the 2nd Generation Intel Xeon Scalable processors. But still, the bottleneck remains a bottleneck.

However, update all 3 technologies, and the benefits pile up. Here’s a breakdown, courtesy of Intel, for a hypothetical IT environment requiring 125 VMs:

Scale IT Up comparison table

As you can see, the new system costs about $124K less than the old one, even though its individual component are more expensive. In part, that’s because fewer servers are needed to handle the required number of VMs. What’s more, the new solution’s cost/VM is roughly half that of the older system.

Scaling up the network is a good deal, too. As we’ve written in the past, configuring a rack of 30 servers to run at 10GBASE-T instead of 1GbE is a great investment. It would deliver a 10X increase in bandwidth for an incremental investment increase of just 14%.

Even better, the more servers your customer connects to 10GBASE-T switches, the lower their incremental price. Assuming a configuration with 30 servers in a rack, the cost of adding the first server to the faster network is about $5,540. But after that, updating additional servers would cost less than $720 per server including labor costs.

Ready to scale IT up? Get the processor transition tool, TCO tool and storage/connectivity comparison tool:

> Intel Xeon Scalable Processor Advisor tool suite 

And check out these related Intel resources:

> Channel sales resources for server refresh

> Sales training and demo on Scaling IT Up


Blog Category: 
Cloud and Data Centers