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Research roundup: Data to cloud, holiday shopping online, robocalls drop, CISOs complain

Peter Krass's picture

by Peter Krass on 09/16/2020
Blog Category: cloud-and-data-centers

Databases are moving to the cloud. Consumers are moving online. Robocalls are fading. And CISOs are complaining.

That’s some of the latest tech research. And here’s your tech provider’s roundup:

Data warehouses, databases shift to the cloud

The cloud is proving useful for a lot more than just storing big files. The new trend among enterprise IT managers is using the cloud for databases and analytics data.

So finds a new survey conducted by MariaDB Corp. of nearly 560 enterprise engineering and IT pros in the U.S., UK, France and Germany. More than half (52%) of the respondents said they’re moving databases to the cloud. And almost as many (43%) said they’re moving analytics to the cloud.

The results show a “hunger for cloud data warehouses and database services that eliminate manual operations by automating tasks such as installs, upgrades and backups,” says MariaDB chief marketing officer Franz Aman.

When asked to identify the three most important trends for next year and beyond, nearly half (46%) the respondents named database automation. Other hot trends, the respondents predict, will be moving databases to the cloud (44%) and multicloud becoming a reality (40%).

Holiday shopping moves online

In a year in which nothing seems normal, you can now add holiday shopping. More than 6 in 10 U.S. consumers say that during the coming holiday season, they’ll shop 100% online. And 7 in 10 consumers say they’re highly likely to purchase only from brands that can demonstrate they understand consumers’ needs.

These are among the findings of a survey recently conducted for Redpoint Global, a provider of customer-experience software. The survey garnered responses from more than 1,000 U.S. consumers.

“The commerce habits of virtually every consumer were dramatically changed in 2020,” says Redpoint chief marketing and strategy officer John Nash. Retailers that use real-time data to understand individual consumer preferences, he adds, “will be much more successful in securing consumer spend.”

More specifically, nearly half (49%) of respondents said they will be more likely this holiday season to shop only with retailers that offer personalized contend and offers. However, the survey also finds that irrelevant offers are a major source of consumer frustration, so retailers will need to get this right.

Robocall volume drops

Wondering if anything good has come out of the pandemic? Here’s one: Unwanted robocalls were down 15% in the first half of this year.

That’s according to Transaction Network Services (TNS), which offers services to some 500 telecom providers. Twice a year, it surveys robocall trends, drawing from its customers’ 1+ billion calls.

But wait: The war against robocalls hasn’t been won quite yet. In fact, more than 100 billion unwanted calls were made in the last year, TNS estimates.

Phone scams are on the rise, too. The U.S. Federal Trade Commission reported nearly 127,000 fraud incidents related to the coronavirus pandemic in just the first half of this year, resulting in losses of about $70 million. Old people are special targets. TNC estimates that about 9 in 10 seniors get at least 1 robocall a week.

Also, with the U.S. presidential elections coming in November, TNC expects robocalls from the campaign teams to increase dramatically. Caller ID to the rescue!

CISOs struggle with compliance

The life of a chief information security officer isn't easy. While CISOs must prepare for at least 3 audits in the next 6 to 12 months, many struggle with inadequate tools, limited budgets and personnel, and inefficient manual processes.

That’s according to a survey of 100 North American senior security execs. The survey was conducted in June by Shujinko, provider of a SaaS solution for compliance prep.

CISOs are desperate for more automation, the survey found. Nearly three-quarters (72%) of respondents said they want to improve the automation of their audit-preparation process. Automation was cited as the number one element most CISOs would change if they could.

They’re also discontent with their current setups. Two-thirds of the CISOs surveyed said they dislike their current tool set, which typically includes spreadsheets, homegrown scripts, and shared documents. The CISOs also complained that they have poor visibility into the audit process. And only 1 CISO out of 100 said their audit-prep process today completely aligns with the cloud.


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