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Looking to sell better solutions & unleash CPU power? Sell a balanced system

Peter Krass's picture

by Peter Krass on 09/04/2019
Blog Category: cloud-and-data-centers

Do your customers want to make new servers powered by the latest 2nd Gen Intel Xeon processors even better? Then explain how balancing these servers with upgraded storage and networking can unleash the platform’s full potential.

Whether your customers want to grow their business, lower their costs, mitigate risks — or a combination of all three — a truly balanced infrastructure upgrade can help. It can also help you sell more products and services.

To be sure, there’s nothing wrong with customers’ simply upgrading their older legacy servers to newer boxes with the latest CPUs. But when they also upgrade their storage to the latest NVMe solid-state drives (SSDs) and their network adapters to 10GbE, they can get so much more.

How do you build a balanced system? Let us count the ways:

To grow the business

The 2nd Gen Intel Xeon Scalable Processors give your data-center customers lots of options for business growth. That’s important. Some applications need many processor cores with low frequency. Others, including larger workloads, need lower core counts, higher frequency, yet more L2 cache.

Matching that processor with the right subsystem components can unleash the platform’s power. That could include upgrading older HDDs to newer NVMe SSDs. And upgrading the network to 10GbE or even 25GbE Ethernet adapters.

To lower costs

Virtualization isn’t just a cool technology; it’s also a powerful way for your customers to increase server utilization while also lowering costs.

Combine the latest processors, storage and network adapters, and you can actually increase virtual-machine density and database performance. This balanced combo can reduce overall solution and virtual machine (VM) costs.

For example, by upgrading from 1GbE to 10GbE, your customer could get an 83% improvement in VM density. Upgrade their storage from SATA-based SSD to NVMe, and they’d get a 2x improvement in VM density.

By virtualizing and consolidating more servers, you can help your customers get more done. They can also reduce the number of servers they need to purchase. In other words, they’ll get more from their IT investment.

To mitigate risks

Any system can fail or crash; the question is, how often? Intel works hard to keep its hardware up and running. The company puts all its data-center products through extensive validation and interoperability testing.

Intel has even incorporated the latest side-band mitigations — Spectre and Meltdown — in its latest processor hardware. The goal: to keep your customers’ systems and data safe and secure.

Several of the 2nd Gen Intel Xeon Scalable platforms also have Intel QuickAssist Technology built in. This Intel technology protects, encrypts and compresses data.

On the networking front, Intel Ethernet is now used in some 60% of all servers. It’s that reliable.

Virtual machines, real savings

How real are the savings? The table below, courtesy of Intel, gives you the picture. All the setups shown can support a sample scenario requiring 125 virtual machines. Where they differ is in their components and their total cost.

As you can see, the newest, most balanced scenario (the one at the top) would cost $155K, while the oldest (the one at the bottom) would cost $288K. In other words, while both support 125 VMs, the balanced setup would cost $125K less:

The upshot: Don’t just talk to customers about upgrading hardware.

Instead, start with their most pressing goals, whether that’s growing the business, cutting costs or mitigating risk. Then figure out the best mix of balanced data-center components to get them there.

Now do more:

> Take the Intel training: Sell a balanced system

> Listen to a 10-minute Channel Chat podcast with Gary Gumanow, sales enablement manager at Intel: Key considerations for selling a balanced system

> Compare potential configurations with Intel’s Scale IT UP tool


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