This isn’t your father’s cloud market. More than 6 in 10 small and midsize businesses (SMBs) now have a multicloud strategy, according to Rightscale. And among large enterprises, it’s more like 8 in 10.
New workloads are part of the cloud mix. Digital advertising, digital video and media, and cloud-based services (including SaaS, IaaS, PaaS) are among the forces driving this rapid, disruptive change.
Now’s the time for you and your customers to lay the cloud foundation. To help you prepare, here’s a look at some of the top emerging workloads in the cloud. All are evolving — even exploding — into new business opportunities.
Visual cloud: something to see
Visual cloud extends beyond traditional media, delivering video with more intelligence. It’s emerging as a foundational building block for many new services.
Markets for these new services will be large. For example, we believe video analytics will be an $11.17 billion market by 2022. Another new service, immersive media, should exceed $35 billion by 2025.
Visual cloud implementations include:
> Media Processing: Video content creation and streaming require lots of compute, network and storage capabilities. New use cases and platform services are emerging, such as training videos.
> Media Analytics: Performed on live media or distributed video streams, media analytics helps service providers, content aggregators and content-delivery networks better understand the nature of the visual content and derive useful intelligence from it. Sophisticated applications can do everything from detecting suspicious intruders in a video-surveillance feed to surveying the traffic patterns in a smart city to better control flow.
> Immersive media: Innovation in AR/VR solutions is changing how humans interact with the world. These technologies are also inspiring innovators to introduce new products, services, and business models into the visual-computing market.
> Cloud gaming: In much the same way that movie distribution has evolved from physical DVDs to online streaming, online game services have begun to take advantage of the internet’s faster connection rates and improved compression techniques. Examples include Google’s Stadia and Amazon’s Twitch.
HPC: high-performing growth
In the last year, the portion of workloads that have moved to the cloud from high performance computing (HPC) users jumped to 20%. We now expect the market to be worth $7.4 billion by 2023, a major increase in our forecast.
As a result of this new data, Hyperion Research believes that the HPC cloud-based market has just gone through a major growth tipping point.
Drivers for HPC in the cloud include flexibility for extra capacity, cost for better economic decisions, specialized hardware and software, and the power of hybrid environments.
Storage: to the cloud
Everyone agrees the world is generating a lot more data. The question is where to store it.
One answer is the cloud. We see the worldwide market for cloud storage growing from $18.7 billion last year to $41.1 billion in 2024.
During that period, we expect, the amount of data stored in the cloud will grow more than five-fold, from 33 zettabytes to 175 ZB.
By market, much of this growth will come from data generated in life sciences, enterprise mobility, and technological advancements. For example, personalized medicine applications will need data analysis, storage and management.
New use cases are emerging, too. Decoupling data from its application enables entirely new paradigms for data management.
For example, consider a food-delivery system. Traditionally, it would design an application in monolithic way, collecting a lot of data from the user for placing orders — but not taking advantage of that data for new opportunities.
However, if the food-delivery company were to use data disaggregation and build storage as a service, it could then use the same data to explore new opportunities, since the data is decoupled from the application. That could mean creating a recommendation engine that gives user recommended ads or promotes restaurants.
Get ready today
One thing all these emerging workloads share is that they all run best on Intel Xeon Scalable processors. Intel delivers on the promise of performance everywhere: public, private and hybrid clouds.
Intel works with partners like you to deliver complete cloud solutions. Take advantage now of these valuable resources:
> Find hybrid cloud solutions with Intel Select Solutions.
> Get smart with Intel Partner University.
> Find solutions and partners in Intel Solutions Marketplace.