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Connect, innovate and grow your business with the new Intel Partner Alliance

Peter Krass's picture

by Peter Krass on 01/11/2021
Blog Category: cloud-and-data-centers

Intel has launched the Intel Partner Alliance (IPA), a new program that aims to unify all Intel partners on a single platform to enable both collaboration and innovation.

Intel Partner Alliance’s AI-based website connects partners with new technology, a network of other partners, and a marketplace for collaboration.

As an IPA member, you can gain access to Intel technology and solutions guides; insights and best practices from Intel’s cloud, FPGA and Internet of Things (IoT) communities; marketing and sales tools; and deep training curriculums with specialized paths.

IPA’s new personalization features will deliver pages and content based on factors including your role, tier and job duties.

New program features

Roles: All IPA members will be assigned to 1 of 9 roles: distributor, cloud & communications service provider, OEM, solution provider, manufacturer, service integrator, FPGA design services, independent software vendor (ISV), or guest.

Tiers: Members will also be assigned to 1 of 3 tiers: Titanium, Gold and Member. Tiers will be assigned for a calendar year. You can upgrade through the year if you achieve the next tier’s criteria.

Points: IPA members in any of 5 roles — OEM, solution provider, service integrator, ISV or cloud — will also be automatically opted into a points program. Members can exchange these points for benefits that include vouchers, coupons, boxed components, sample products, travel discounts and gift cards. Points will be awarded on the basis of not only on purchases, but also bundles, training and other activities.

Specialties: Select partners with deep experience in strategic segments will have access to specialized content. These segments are AI, cloud data center, Intel Optane memory and storage technology, HPC data center, and enthusiast PC.

Support smartphone app: It will let customers submit Intel support requests and get access to Intel product specs via their phones. The app uses bar-code scanning to identify a product and confirm whether it’s eligible for warranty protection.

More control: Each member company’s admin will be able to invite others to join the program, update selected company info, assign access to certain benefits to specific users, assign additional partner admins, and edit contacts on their account.

If you’re currently a member of the Intel Technology Provider program, Intel will maintain your current account information and migrate it to the new Partner Alliance. You’ll still need to activate your new account, and create your role, to begin taking advantage of the benefits.

Buy and learn

IPA is also the new umbrella for 2 Intel programs already in operation:

> Intel Partner University: Industry-leading technology training, complete with the ability to earn competency badges.

> Intel Solutions Marketplace: An advanced, digital B2B online platform for partner collaboration and co-creation. Eligible partners can create storefronts, network with industry providers, and discover offerings to meet their business needs.

Are you ready to connect, innovate and grow your business? Check out these IPA resources:

> Explore the Intel Partner Alliance

> Register to join an Intel Partner Alliance webcast on Jan. 12

> Discovever the IPA membership levels and benefits

And watch this short video:


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