Back to top

The indispensable source for professionals who create, implement and service technology solutions for entrepreneurs to enterprise.

In the Zone

Catch the latest additions to Microsoft, HP, Intel partner programs

Peter Krass's picture

by Peter Krass on 02/11/2021
Blog Category: cloud-and-data-centers

If you’re a partner of Microsoft, HP or Intel, you should know that all 3 companies have recently added to or enhanced their partner programs. Here’s your tech provider’s update.


Microsoft takes partners seriously. After all, partners influence 95% of Microsoft’s commercial revenue.

Microsoft’s partner ecosystem now includes more than 800 ISVs, 17 device makers and some 1,000 systems integrators. It’s big.

As part of Microsoft’s partner support, the company offers what it calls “advanced specializations.” These programs let partners demonstrate their expertise in specific technical areas.

Microsoft already offers advanced specializations in three areas: modern workplace, Azure, AI and security. Microsoft recently added 2 advanced specializations for business applications:

> Small and midsized business management: Showcase your experience with Microsoft Dynamics 365 Business Central.

> Low-code application development: Demonstrate your expertise with development platforms that include Microsoft’s Power Apps and Power Automate.

Other Microsoft partner benefits include a Cloud Solution Provider program, commercial marketplace, co-selling opportunities, and a Partner Center for managing your relations with the company, customers and other partners.

Learn more: Microsoft’s partner ecosystem: Enabling innovation and business resilience (Microsoft blog post)


This week HP introduced a partner assessment, resource and training program called HP Amplify Impact. With this program, HP aims to help partners do more to fight climate change, promote human rights and shrink the digital divide.

HP Amplify Impact partner program

HP Amplify Impact will focus on 3 main areas - the company calls them "sustainable impact pillars":

> Planet: Fight climate change by driving toward a net-zero carbon, “circular” economy. But also create a portfolio of sustainable technologies, services and solutions.

> People: Promote human rights and social justice with programs that include diversity and inclusion, and racial equality.

> Community: Bridge the digital divide by empowering low-income communities with technology. Improve their access to education, jobs and healthcare.

Join HP Amplify Impact, and you’ll be eligible for training, sales tools, marketing assets, and access to HP programs that include the Sustainability & Compliance Centre and Planet Partners.

As a member of HP Amplify Impact, you’ll also be eligible for certifications and consideration in an annual awards program.

Learn more:

> HP Amplify Impact: project overview (PDF)

> Empowering a cultural shift to accelerate a more sustainable and just future (HP blog post)

> HP Partner Portal (registration and login required)


Regular readers of this TPZ blog already know about Intel Partner Alliance (IPA). But if that's not you, then it's important that you learn about this new program. Intel launched IPA just last month.

With IPA, Intel is unifying members of all its partner programs on a single platform that enables collaboration and innovation. The partner program’s new AI-based website connects you and other partners with new Intel technology, other partners, and a marketplace for collaboration.

Intel Partner Alliance

If you’re already a member of Intel Technology Provider or any other Intel partner program, then you’re eligible to join IPA. But it’s not automatic, so you’ll need to activate your account. The good news is, it takes only a moment.

Ready to benefit from the Intel Partner Alliance? Activate your account or register to join now.


Back to top