Today is Cyber Monday. How many marketing emails have you already ignored?
If you answered “Too many,” you’re not alone. Personalized email marketing has hit a serious roadblock.
“Consumers,” says Gartner market analyst Charles Golvin, “have developed an increasingly jaundiced eye toward marketers’ efforts to embrace them.”
Part of the problem is increasingly cluttered email inboxes and mobile-phone notifications. That’s leading consumers to ignore even the most carefully personalized and contextualized message, Golvin adds.
Spending on augmented and virtual reality is surging. Global demand for smartphones is fading. And enterprise 5G could soon hit a brick wall.
Those are some of the high points from the latest IT market research. And here’s your tech provider’s roundup.
Augmented/virtual reality: ready for takeoff
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The channel firms that thrive in 2020 will be the ones that invest in training, reach new customers, partner (even with potential competitors), and embrace emerging tech.
That’s according to trade association CompTIA’s senior director for industry analysis, Carolyn April. “For many,” she adds, “this will mean getting out of their comfort zone.”
These days, it seems there’s a podcast for every interest. Washington politics? Certainly. Standup comedy? Sure. Sci-fi TV shows? Of course.
How about an Intel podcast for the channel? Um, no.
Not until now, that is. Now there is: Intel Channel Chat.
The next few months should be a big time for refreshing PCs.
Microsoft wants every PC on Windows 10. But 1 in 3 desktop and laptop PCs still run on Windows 7, according to NetMarketShare. Microsoft says it will discontinue support of Win7 on Jan. 14, 2020 — that’s just 2 months from now.
Those older PCs can also need more repairs (and cost more to maintain), be less productive (those long startup times!), and lack the latest cybersecurity protections.
More than two-thirds (70%) of employees work outside the office at least 1 day a week.
But when work happens everywhere, security risks multiply. Half of all corporate data resides on unprotected PCs. And over 80% of data breaches begin with stolen or weak credentials.
Intel vPro to the rescue!
Do your customers need more performance, memory or I/O than an entry-level server processor delivers — but don’t need the higher cost and more complex motherboard infrastructure of advanced CPUs?
Would you like better PC performance, manageability, stability and security?
Thought so. Then you’d also like Intel vPro.
This technology, now available on 8th and 9th gen Intel Core vPro processors, can form the foundation for your PC ecosystem. Intel vPro offers enhanced manageability, a key feature for today’s increasingly mobile workforce.