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tech provider zone

The trouble with personalized email marketing

Peter Krass's picture

Today is Cyber Monday. How many marketing emails have you already ignored?

If you answered “Too many,” you’re not alone. Personalized email marketing has hit a serious roadblock.

“Consumers,” says Gartner market analyst Charles Golvin, “have developed an increasingly jaundiced eye toward marketers’ efforts to embrace them.”

Part of the problem is increasingly cluttered email inboxes and mobile-phone notifications. That’s leading consumers to ignore even the most carefully personalized and contextualized message, Golvin adds.

tech provider zone

Research roundup: AR/VR surges, smartphones flat, 5G needs cloud

tech provider zone

Get started with Intel vPro Navigator

Peter Krass's picture

Wouldn’t you like a one-stop guide for using the Intel vPro platform capabilities built into your existing management console?

Now you can have it, with Intel vPro Navigator.

As you may know, Intel vPro can help you grow your tech-provider business and increase the number of customers you can support.

Intel vPro Navigator is a simple-to-use resource and component of the Intel Technology Provider program. Sign up, and you’ll receive how-to documentation and everything you’ll need to ease your path to activation.

tech provider zone

10 tech trends that will challenge the channel in 2020

Peter Krass's picture

The channel firms that thrive in 2020 will be the ones that invest in training, reach new customers, partner (even with potential competitors), and embrace emerging tech.

That’s according to trade association CompTIA’s senior director for industry analysis, Carolyn April. “For many,” she adds, “this will mean getting out of their comfort zone.”

tech provider zone

Check out Intel Channel Chat — podcasts for SMB resellers

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4 reasons why your customers should refresh PCs with Intel vPro

Peter Krass's picture

The next few months should be a big time for refreshing PCs.

Microsoft wants every PC on Windows 10. But 1 in 3 desktop and laptop PCs still run on Windows 7, according to NetMarketShare. Microsoft says it will discontinue support of Win7 on Jan. 14, 2020 — that’s just 2 months from now.

Those older PCs can also need more repairs (and cost more to maintain), be less productive (those long startup times!), and lack the latest cybersecurity protections.

tech provider zone

Video highlight: Work happens everywhere — now with help from Intel vPro

tech provider zone

Join Nov. 18 webinar: Single-socket 2nd Gen Intel Xeon Scalable Processors

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Watch the video podcast: Intel vPro - the best platform for business

tech provider zone

Manage the modern workforce with Intel EMA

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