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Device as a Service offers savings for your customers, new revenue for you

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by Peter Krass on 06/24/2021
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How would you like to offer your customers the power and functionality of a full-fledged PC, but without all the complexity and capital expense — all while earning a pretty penny for your efforts?

If that sounds appealing, then you need to know more about Device as a Service.

DaaS is one hot market. Market Research Future estimates that worldwide DaaS subscription fees will rise over the next 5 years at a compound annual growth rate (CAGR) of nearly 56%. By 2026, the market watcher predicts, those subscription fees will total more than $190 billion.

How many of your current markets are growing that fast?

How DaaS works

Like its older siblings SaaS and PaaS, DaaS uses the cloud to provide centrally managed services that were formerly available on premises only. In DaaS’s case, the services are PC applications.

But users don’t need a PC to use DaaS services. Instead, they can use almost any internet-connected device, including inexpensive thin clients. And new apps can be deployed to hundreds or even thousands of virtual desktops in mere minutes.

Encrypted access works to keep their systems and centrally stored data secure and protected. If a computing device is stolen or lost, the account’s access can be shut down immediately, preventing a breach.

For your customers, DaaS can be easy and affordable. Instead of buying PCs and then having to secure, manage and maintain them, they just subscribe to your DaaS service.

Typically, a DaaS subscription fee is monthly and based on the number of users. It may also reflect usage patterns, storage capacities and more.

How Harlin does DaaS                                                                                                      

One tech provider enjoying the many benefits of DaaS is Harlin IT Services. The Seattle-area company has been in business for over 40 years, and it offers SMB customers a wide range of managed and supplemental tech services, as well as consulting.

Harlin logo

About 80% of the hardware Harlin provides its customers is under a DaaS contract, according to Manson DeGraw, the company’s CIO. What’s more, Harlin has purchased all the hardware without having to borrow money. It prices the DaaS service so that the average customer pays back Harlin’s initial cash outlay in 12 to 14 months.

“We’re making good money on DaaS,” DeGraw says, “and not just from financing, but also from having the latest Intel vPro platform-built PCs out in the field.”

DeGraw says those vPro PCs are so reliable, they keep Harlin’s labor and repair costs low. “We’ve standardized on a proven technology that we know works,” he adds.

How you can learn about DaaS

What do you do if you’d like to get into DaaS, but don’t know much about it? Well, Intel has your back, not only with powerful client-systems technology, but also with partner training.

Intel Partner University offers deep training curriculums known as Competencies, and these include DaaS.

Take this course in this competency and you’ll learn the basics of DaaS, its business model, the business problems this model solves for customers, and the different verticals and deployment types. You’ll also learn about the hardware software components needed for a solution and the corresponding client Intel hardware, software and solutions you can recommend when selling DaaS solutions.

Intel currently offers 20 DaaS-related Competencies trainings. Some can be completed in as little as 10 minutes, making the training easy to squeeze into your day.

Complete the DaaS Competency, and you’ll not only be a lot smarter, you’ll also earn a Solution Pro badge you can display online to promote your new area of expertise.

> Check out Intel Partner University’s DaaS Competencies (login required)

> Are you a member of Intel Partner Alliance? Activate your membership or join now

> Learn more about how DaaS helps Harlin IT Services. Download the full case study by clicking on the PDF link below…

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Infographic: 11 things to know about 11th Gen Intel Core

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by Peter Krass on 06/23/2021
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How much do you know about Intel’s most ambitious system-on-chip?

For that matter, what do you know about the Intel Evo platform brand?

If your answer is “not much,” don’t worry. A new infographic from Intel tells all.

This infographic lists the top 11 things you need to know about both the 11th gen Intel Core processors and Intel Evo.

Know 11 things about 11th gen Intel Core: Click the link below to open the infographic:

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Make digital transformation happen with the persistent memory

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by Peter Krass on 06/22/2021
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Your customers’ digital transformation projects not only generate a great deal of data, they also produce new data types. That’s for workloads such as AI and machine learning, real-time analytics and advanced business intelligence

These workloads require new hardware and software capabilities. These include the ability to deliver data with real business value (not just information), low latency for vital transactions, and highly parallel processing on large datasets.

And that’s where the Intel Optane Persistent Memory (PMem) 200 Series comes in. Thanks to recent releases, these devices now work with two-socket servers powered by the latest 3rd generation Intel Xeon Scalable processors.

Mind the gap

As the following Intel diagram illustrates, Intel Optane PMem aims to fill the gap between memory and storage.

Intel Optane PMem pyramid

Intel Optane PMem offers more capacity and persistence than DRAM. By filling the DRAM gap, this technology can help your customers extract more insights from their large datasets and lower their total cost of ownership (TCO) — all while automatically protecting their data.

Intel Optane PMem can also help your customers get more insights by expanding the memory pool in persistent memory, and by supporting near-real-time data analysis. Even better, these larger datasets can now reside closer to the CPU for faster processing and greater insights.

TCO gains come from the Intel Optane PMem 200 Series’ more affordable approach to keeping large datasets in memory; lower overall costs than comparable DRAM; and the ability to increase VM, user and application density. That last capability will empower your customers to meet important service-level agreements (SLAs) using fewer servers.

Data protection comes with how the Intel Optane PMem 200 Series secures all data at rest with application-transparent AES-256 encryption. This advanced encryption standard should be nearly unbreakable by brute force.

Real world, too

So how does all that work in the real world? Pretty well. According to Intel’s own figures, when the Intel Optane PMem 200 Series is used with VMware software, users enjoy up to 25% lower costs per virtual machine (VM), while still getting the same performance.

Also, the Intel Optane PMem 200 Series is already supported by a long list of ecosystem partners. There are too many to mention, but the list includes OSes from Microsoft and Red Hat, infrastructure from VMware and Hadoop, databases from Oracle and SAP, and AI and analytics from SAS and Spark.

The Intel Optane PMem 200 Series is available in 3 memory modules: 128, 256 and 528 GB. They deliver up to 32% more bandwidth on average than their predecessors, according to Intel. The new line also supports up to 6TB of total memory per socket.

Looking ahead, you can rest assured that Intel is playing the Intel Optane PMem game for the long-term. The company’s roadmap shows at least two new generations of Intel Optane PMem, which will in turn support future generations of Intel Xeon Scalable processors. When it comes to persistent memory, Intel’s got your back — and your customer’s back, too.

Learn more: Achieve greater insight from your data with Intel Optane Persistent Memory (product brief)


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In the Zone

Intel NUC Mini PCs: Where elegance and efficiency meet

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by Peter Krass on 06/17/2021
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Have you experienced the Intel NUC yet?

NUC rhymes with “buck,” and it’s a full-powered mini-PC that could bring you some serious bucks.

The Intel NUC is part of the larger PC market — which, as I’m sure you know, is absolutely on fire. Market watcher Canalys says U.S. PC shipments in this year’s first quarter rose year-on-year by a record-breaking 73%, for a total of 34 million units.

This fire isn’t going out any time soon. Canalys predicts that U.S. PC shipments will keep growing over the next year, albeit at a more moderate 5.4%.

What’s driving all that demand? Short term, supply constraints. But those should end soon, helped in part by the Biden administration’s planned $50 billion investment in semiconductor manufacturing.

Also boosting demand will be new post-pandemic “hybrid work” setups. That’s where employees work a few days a week from home, a few days in the office. Facebook, Apple and a few other companies have already mandated this for the fall.

One versatile mini-PC

The Intel NUC comes in whatever form your customers need. That could be a ready-to-run PC. A barebones kit for building your own. A NUC Board with soldered-in processor for creating custom applications. Or a NUC Element, a pluggable card that includes a processor, Wi-Fi and memory.

The Intel NUC also enjoys a full-fledged ecosystem of third-party products. These include cases, chassis, graphics cards, cables and cooling systems.

The Intel NUC Mini PC is indeed mini, measuring only about 4 x 4 inches. That makes this device ideal for use in the home, meeting rooms, classrooms, or (in the Rugged version) factory floors.

Yet Intel NUCs are also powerful. They’re equipped with the latest Intel processors, your choice of SSD or HDD storage, and a full range of ports — USB, Thunderbolt 3, HDMI, Ethernet and microSD. And all that is backed up by Intel’s 24x7 support and 3-year warranty.

Collaborate with Unite

One business application for the Intel NUC is powering conference-room collaboration systems. That includes the Intel Unite solution.

The Intel Unite solution is an easy-to-use videoconferencing system. It can be used in an office meeting room, classroom, faculty room, or any other space dedicated to collaboration. Intel Unite uses wireless tech to connect to displays, or interactive “smart” whiteboards. Meeting participants, regardless of location, can share and edit content in real time.

You can bring things up a notch by powering Intel Unite with the Intel NUC Pro. This mini PC fully supports conference-room solutions such as Intel Unite solution. The Intel NUC Pro can pair with cameras to create a complete videoconferencing solution, power interactive displays for web conferencing and screen sharing, and supply a conference room with the functionality of a full-powered PC.

Train to gain

Both the Intel NUC Mini PC and Intel Unite solution are easy to use, but you can get even more from these systems with some training. And who better to get that training from than Intel?

Intel Partner University, the company’s training program for partners, offers deeper curriculum-based trainings known as Competencies for both NUC Mini PC and Intel Unite solution. Complete these trainings, and you’ll not only know how to serve your customers better, you can also earn a digital badge to promote your skills online.

The two Competencies are:

> NUC Mini PC Solutions: With these courses, you’ll learn the basics of Intel NUC product offerings and product add-ons. You’ll get a deep dive into the greater NUC ecosystem. And you’ll explore the breadth of solutions enabled by a small form-factor PC, including digital signage, kiosks, rugged environments, collaboration spaces, gaming and creating.

There are a total of 15 trainings, each of which offers at least 5 credits. Some are as short as 10 minutes — easy to squeeze into your day.

> Intel Unite Solutions: These trainings will teach you the basics of collaboration solutions and how to successfully position, demonstrate and deploy the Intel Unite solution. You’ll also delve into the software platform that modernizes and unifies collaboration across verticals and organizations of all sizes.

There are nearly a dozen trainings, and they include getting started with Intel Unite cloud service, delivering immersive learning tech, and a safer return to work.

> Ready to get skilled? Check out client Competencies on Intel Partner University (login required).

> Are you a member of Intel Partner Alliance? Activate your membership or join now


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In the Zone

Your customers’ client systems can now use latest Intel QLC 3D NAND SSDs

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by Peter Krass on 06/15/2021
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Do you have customers looking to upgrade PCs and other client systems with bigger, better storage? If so, Intel has an innovative new solid-state drive they’ll find interesting.

Known as the Intel SSD 670p, this client-system storage drive features Intel’s advanced QLC 3D NAND technology. The drive is available in the familiar M2 (22 x 80 mm) form factor. It offers lots of performance. And it’s backed up by Intel’s 5-year warranty.

Intel SSD 670p

How good is this SSD? Don’t take my word (or Intel’s) for it. Here’s what some leading tech reviewers have said about the Intel SSD 670p:

“Rather than chasing higher and higher stats for the sake of marketing brag points, Intel has instead refocused the ultimate purpose of SSDs… in the process, it has nearly dethroned some of the fastest PCIe 4.0 drives we’ve ever tested.”PCMag

“The Intel 670p is perhaps the first QLC SSD that simply doesn’t act like a QLC SSD. Not only did it pull off incredible performance … but also its low 4K random read performance is incredible.”The SSD Review

“Never in our wildest dreams did we imagine the 670p would run with the big dogs. QLC-based SSDs, even with Gen4 interfaces, have never been capable of delivering performance where it matters like this before. This is truly groundbreaking territory.”TweakTown

QLC for your MVPs

The Intel SSD 670p brings to your customers’ client systems the same technology Intel has been developing for data-center servers. QLC (quad-level cell) technology improves the storage density over previous approaches (TLC, MLC and SLC). And 3D means these cells get stacked vertically — in Intel’s case, up to 144 layers.

The industry is moving toward QLC technology in part to drive down costs. But the technology can deliver a balance of other benefits, too, including power, performance, speed and endurance. The new Intel drives are energy-efficient, too, drawing just 25mW while idle and about 3mW during sleep. That helps keep laptop batteries charged longer.

Another industry movement is toward PCIe interfaces, and away (probably forever) from SATA. Virtually all new SSD drives are now designed for PCIe. And today’s entry-level PCIe SSDs are now good enough for mainstream use.

Yet another industry shift that the Intel SSD 670p reflects is the requirement for more and more client storage. The days when 100GB was sufficient have passed. Intel is offering the new SSD in three SKUs offering 512GB, 1TB and 2TB of storage capacity.

Cache for performance

Caching is another aspect of PC storage tech that has become increasingly important. And sure enough, the Intel SSD 670p offers serious caching improvements.

It’s all about speed. With a feature known as Dynamic SLC, the drive’s cache allows whatever you’re running to go in faster SLC (single-level cell) mode. On Intel’s 1TB drive, for example, you get a maximum SLC capacity of up to 140GB.

Essentially, this means your customers can get SLC-like performance on a QLC drive. Intel does this with a combination of advanced firmware, 4-channel controller and more.

Intel says this allows the Intel SSD 670p to outperform all others for mixed workloads. Meaning storage no longer needs to be a bottleneck.

This SSD is affordable, too. Recommended retail prices are $69 for the 512GB drive, $119 for the 1TB drive, and $254 for the 2TB drive.

Replacing older storage drives can be a smart and affordable way to extend the life of your customers’ older client systems. And for that role, the Intel SSD 670p could be just the right drive.

Get storage-savvy:

> Check out the Intel SSD 670p drives

> Bust these 4 common myths about QLC storage

Are you a member of Intel Partner Alliance? Activate your membership or join now


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In the Zone

Meet new servers supporting 3rd gen Intel Xeon Scalable CPUs for mainstream workloads, HPC and AI

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by Peter Krass on 06/10/2021
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Intel’s two new server families are now available: The Intel Server System M50CYP family for mainstream workloads, and the Intel Server System D50TNP family for high-performance computing (HPC) and AI applications.

Introduced last month, thse server families both support the latest 3rd gen Intel Xeon Scalable processors. These server CPUs deliver up to 40% higher performance than the previous generation, according to Intel. They also offer built-in AI with Intel Deep Learning Boost, and keep systems safe with hardware-based security features.

Both server families also support Intel Optane Persistent Memory (PMem) 200 Series. It delivers up to 512GB of persistent memory, extending capacity for memory-intensive workloads.

This latest generation of Intel Optane PMem technology also outperforms the first generation by delivering an average of 25% more memory bandwidth, according to Intel. The same Intel Optane PMem 200 Series has also been optimized to run with the latest 3rd Gen Intel Xeon Scalable processors.

Hardware-based security is another feature shared by both new server families. This includes:

> Intel Crypto Acceleration: Speed data encryption with enhanced processing of AES, SHA and RSA/DH protocols.

> Intel Software Guard Extensions: Protect sensitive applications and data, and also protects against threats even if software layers or firmware are compromised.

> Intel Total Memory Encryption: Protect data and virtual machines with full physical memory encryption.

> Intel Platform Firmware Resilience: Protect firmware by first detecting corruptions, then restoring firmware to a known-good state.

Here’s a more detailed look at each of these two new Intel server families.

 Mainstream server, better-than-mainstream innovation

The Intel Server System M50CYP family is designed to run as a data center’s primary server platform. These servers are also designed for high performance, a wide range of workloads, and easy deployment.

All that’s important because mainstream workloads have grown increasingly diverse. These workloads now commonly include hyperconverged infrastructure (HCI), storage, collaboration, database and business intelligence.

For this reason, today’s servers need to be adaptable, high-performing, secure and flexible. It’s with these needs in mind that the new Intel Server System M50CYP family was created.

What can your customers do with the Intel Server System M50CYP family’s advanced server technology? Quite a lot. These servers are designed for two broad categories of use cases:

> Cloud and analytics: IaaS, PaaS, web server, e-commerce, data analytics and AI

> Enterprise: HCI, database, BI, storage and collaboration

Other use cases include small and midsize business (SMB) and edge computing, as well as workloads such as email, remote desktop, web server and infrastructure.

Each Intel Server System M50CYP family member can take up to 2 of the latest 3rd gen Intel Xeon Scalable processors. The server family also offers up to 8 memory channels per CPU, up from the previous max of 6.

For storage, the Intel Server System M50CYP family supports up to 24 x 2.5-inch SSDs or up to 12 x 3.5-inch HDDs. The system supports 2 mid-plane switches, enabling up to 24 NVMe drives without giving up a PCIe slot.

There’s also a new storage controller that offers higher performance and throughput, lower latency, new security features and “tri-mode” operation. The latter means that a single controller can connect to SAS, SATA and NVMe drives.

Chassis for the new servers are available in both 1U and 2U form factors. The 1U handles SSD drives only. The 2U chassis comes in 2 versions: 2.5 inches of SSD-only, and 3.5 inches supporting HDD drives.

Finally, the Intel Server System M50CYP family has been validated and certified for leading cloud enterprise software. These tools include Nutanix Enterprise Cloud, VMware vSAN and Microsoft Azure Stack HCI. All are now available as Intel Data Center Blocks.

A powerful, flexible platform for HPC and AI

The Intel Server System D50TNP family delivers a complete hardware solution for HPC and AI. Target use cases include workloads in life sciences, manufacturing, energy, finance, weather/climate and materials science.

Under the hood you’ll find a single half-width board that supports multiple module types, full support for the latest 3rd gen Intel Xeon Scalable processors, up to 128 lanes of PCIe 4.0 connectivity, NVMe-based storage, and optional liquid cooling for compute modules.

Depending on your customer’s workload, the Intel Server System D50TNP family is available in any of 4 modules:

> High-performance compute module: Packs up to 8 CPUs in a single 2U chassis, and keep things from overheating with a choice of air or liquid cooling.

> Management module: Increases I/O and storage, plus up to 270W CPU air-cooled support.

> High-speed storage module: Adds 16 E1.L “ruler” SSDs with direct PCIe connections for the maximum speed and storage per module.

> Accelerator module: Supports up to 2 high-performance CPUs and 4 300W PCIe accelerator cards within a single 2U chassis.

The new server modules are supported by the new Intel Server Chassis FC2000 family, first introduced with Intel Server System S9200WK product. It’s designed for improved power, cooling and flexibility.

This 2U chassis sports a wide (8.5 in.) node tray that supports the D50TNP family’s new module configurations. Its I/O design provides module access from the front, power supply and fan access from the rear, and the maximum cooling airflow for the highest performance.

Get connected:

> Introducing the Intel Server System M50CYP family

> Introducing the Intel Server System D50TNP family

> 3rd gen Intel Xeon Scalable processors product brief

> Intel Optane Persistent Memory 200 Series product brief

Are you a member of Intel Partner Alliance? Activate your membership or join now. 

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In the Zone

Scaling up your skills with Intel Partner University Competencies

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by Peter Krass on 06/04/2021
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Are you ready for the recovery? Right now is a great time to invest in that future by gaining knowledge, insights and capabilities. And one place you can do all that is Intel Partner University.

What recovery? The one that CIOs believe is coming. A new survey finds that more than half (56%) of IT decision-makers are actually increasing their tech budgets. And a third (34%) plan to accelerate their digital transformation projects.

The survey, conducted by Vanson Bourne and commissioned by Xerox, received responses from 600 IT pros. All respondents work for large organizations with at least 500 employees, based in the U.S., Canada, UK, Germany and France.

Speaking of Canada, IDC recently predicted that digital transformation spending in that country will rise 7% this year, to hit C$28 billion (roughly US$20.5 billion). That’s less than IDC had forecast earlier, but an increase is an increase.

Get ready now

That’s the future. Today, with Intel Partner University’s in-depth Competencies program, you can get quick and easy access to the right training to develop and enhance your skills. Competencies are training paths with defined curriculums that delve deeply into the topic area and address related Intel products and solutions.

Then, when you’re done, Intel’s Competencies Badges will give you verified credentials to help increase your credibility and demonstrate your knowledge to both current and potential customers.

Adam Ariff, a Technical Representative from BMSTAR Technology SDN BHD: “The competency training presents information in easy chunks. The modules are well structured, and the material is presented in ways that are educational while entertaining, and easy to learn and remember. Because of what I’ve learned through the competencies, I’m able to highlight the benefits of Intel technologies and answer questions about how they compare to other vendors’ products. Customers see me as a credible, trustworthy expert because I can talk about what is important to them and speak knowledgably about how various Intel products and technologies can meet their needs.”

Intel Partner University Competencies can be taken by all types of Intel partners. You qualify if you’re a member of the Intel Partner Alliance (Gold or Titanium level).

Two ways to go

Intel Partner University offers not one but two types of Competencies.

One is Technical Competencies. They're for engineers, IT architects, developers and others who develop and deliver back-end systems.

The other type is Solution Competencies. These are for people working in sales, marketing and business development who need to position solutions for customers.

The two go hand-in-hand. First, you need to figure out whether you can handle a specific technology. Then you need to develop the business value proposition. Hence, two ways to be competent.

Currently, Intel Partner University offers no fewer than 17 Competencies with topics including cloud, high performance computing, IoT solutions, Edge AI, Client Managed Services, FPGA, Device-as-a-Service (DaaS), and others covering critical business areas.

These Competencies are fairly involved, with defined curriculums to get you the skills you need. For example, the Selling IoT Solutions Competency comprises four courses. Three of these courses take an hour each, and one takes 90 minutes. The Competency in FPGA Fundamentals is even more extensive. It offers 10 trainings of various lengths delving into the key aspects of FPGA needed for Engineers.

As mentioned above, complete a Competency, and you’ll earn a Badge. You can then display this badge on your company website, LinkedIn page, email or other online locations.

Each Competency Badge is typically valid for 18 months. To renew the badge after that, you’ll need to complete the refreshed training.

Look ahead

In the future, the Intel Partner University Competencies should become even more useful and valuable to you.

Intel is continually working on new and different Competencies to enhance partners skills in key business area. These should soon include on-premises storage and client platforms.

Skill up now with Intel Partner University Competencies.

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In the Zone

Research roundup: return-to-office resistance, WFH cyber worries, CISO insecurity

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by Peter Krass on 06/04/2021
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Workers don’t want to go back to the office. Cybersecurity pros don’t like WFH. And CISOs don’t feel secure about containers, DevOps and other advanced approaches.

That’s some of the latest, greatest IT research. And here’s your tech provider’s roundup.

Back to the office? Oh, no!

In the U.S., at least, companies are moving employees back to the office. Apple CEO recently told employees that they’ll be expected in the office at least 3 days a week starting in September, reports The Verge. But a new survey shows these companies could be facing some stiff resistance.

According to the survey, which reached 925 U.S. adults who work remotely, nearly half of consumers like working remotely so much, they’d take a pay cut to keep doing it. Nearly two-thirds say they’d even forgo a job promotion, finds the survey, which was conducted by workplace-software provider Ivanti.

What’s more, only about 1 in 10 consumers (12%) said they want to return to office full-time.

So what do people like so much about working remotely? A flexible work schedule, cited by nearly half (47%), tops the list. It’s followed by less stress around commuting (43%), and saving money (40%).

 “It’s clear that many employees have found ways to thrive in their remote environments,” says Chris Goettl, a product-management director at Ivanti, “and they’d prefer to have the freedom to work from anywhere moving forward.”

But hang on — WFH is insecure

That’s not to say the work from home (WFH) movement has everyone pleased. In fact, it has many cybersecurity professionals downright worried.

More than 8 in 10 of these executives remain concerned about the security risks of employees working remotely, a new survey finds.

They have reason to worry. Nearly half (47%) the respondents say they’ve seen an increase in the volume, severity or scope of cyberattacks in the last 12 months.

Among those who have experienced a cyberbreach, 41% had it happen in the last year. That’s nearly twice as many as those who had a breach in 2019. Retailers are most at risk, with just over 6 in 10 either experiencing a breach last year or failing a security audit.

The survey was conducted by 451 Research and commissioned by advanced-tech provider Thales. It reached more than 2,600 executives in 16 countries, all with responsibility for IT and data security.

Why security officers feel insecure

Speaking of insecurity, another survey finds that nearly 9 in 10 CISOs (89%) believe microservices, containers and Kubernetes have created security blind spots in their applications.

Also, nearly all the survey’s respondents (97%) say their organizations lack real-time visibility into runtime vulnerabilities in their containerized production environments.

The survey, which reached 700 chief information security officers working in large enterprises of 1,000 or more employees, was conducted by research firm Coleman Parkes. It was commissioned by Dynatrace, a provider of cloud software.

And despite the popularity of Agile development methods and DevOps approaches, nearly two-thirds of respondents (63%) say these make detecting and managing software vulnerabilities even more difficult.

Here’s one last finding to keep you up at night: Almost three-quarters of the CISOs (71%) say that when their organization pushes code into production, they’re not fully confident that it’s vulnerability-free. Yikes.


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In the Zone

5 top benefits of Intel Partner Alliance

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by Peter Krass on 06/02/2021
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If you’re an Intel partner, then Intel Partner Alliance is your new and streamlined platform.

Launched earlier this year, IPA has been designed to help Intel partners like you get the most benefit from Intel’s partner programs, learn about the latest technologies, and collaborate with other tech providers.

Here are 5 top benefits of the Intel Partner Alliance, courtesy of a recent “Pardon the Integration” video interview with Jason Kimrey, Intel’s GM channel scale and partners:

1) Unify & simplify: Intel Partner Alliance unifies all Intel partners under just 1 program. Previous programs, such as Intel Technology Provider and Intel IoT Solution Alliance, have now been brought under a single umbrella. That makes it easier for you to collaborate with others.

“Our goal was simple,” Kimrey says. “We wanted to arrive at a streamlined offering that allows partners to maximize the program benefits and enables them to embrace complicated new technologies and adapt with collaborative approaches.”


Jason Kimrey

Jason Kimrey: 'Our goal was simple.'

2) New roles: All members of Intel Partner Alliance are assigned one of 9 roles. These include cloud service provider, distributor, OEM and solution provider.

The point of the new roles is to make it easier for you to collaborate and innovate with other IPA members. Each role has its own requirements and benefits, based on its business competencies.

3) Tiers without tears: Under the new IPA framework, the tiers have been redefined to be simpler and deliver more benefits to you. The new membership levels are: member, gold and titanium. They’re based on revenue and training requirements.

As you move up the levels, you’ll gain new and increasingly valuable assets. These include lead generation, co-marketing campaigns, and pre-release product info.

4) Pain-free training: IPA includes a training facility, Intel Partner University. You can not only get trained on the latest Intel tech, but also earn points in Competencies and be awarded with badges you can use to promote your skills.

5) Partner solutions: Another IPA component, Intel Solutions Marketplace, is a robust B2B platform designed with matchmaking in mind. It connects partners like you with products and solutions to help you address your customers’ tech and business needs.

> Learn more about Intel Partner Alliance: Watch the “Pardon the Integration” video interview with Intel’s Jason Kimrey.

> Are you a member of Intel Partner Alliance? Activate your membership or join now.


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In the Zone

Video: How latest 3rd Gen Intel Xeon Scalable processors make performance flexible

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by Peter Krass on 06/01/2021
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The 3rd gen Intel Xeon Scalable processors are taking the market by storm. Learn more about these data-center CPUs in the latest video podcast of The Channel Co.’s “Pardon the Integration” series.

Entitled “Performance Made Flexible,” this video podcast is hosted by Ed Hannan, senior digital content manager at The Channel Co., in discussion with Jake Smith, director of data platforms marketing at Intel.

In this short (about 14 minutes) video podcast, Ed and Jake discuss how the latest 3rd Gen Intel Xeon Scalable processors make performance flexible. They discuss the processors’ key capabilities and value proposition for channel partners; advanced AI and security features; and enhancements for cloud optimization.

Learn how the latest 3rd Gen Intel Xeon Scalable processors make performance flexible. Watch this new video podcast now:




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