You already know that Intel produces some great hardware. But did you know the company is also here to help you market and sell it?
Earlier this year Intel introduced the Intel NUC 11 Essential, a line of mini PCs, kits and boards for kiosks, digital signage, SMB applications and embedded compute.
The Intel NUC 11 Essential is designed for small businesses looking for low-cost, everyday functionality on a Mini PC.
Intel NUC 11 Essential Mini PC: video chat power
It’s both small and affordable. But that doesn’t mean the thing sells itself.
That’s where you come in. And where Intel wants to help.
Intel provides NUC 11 Essential marketing resources in Intel Partner Marketing Studio and updated training courses in Intel Partner University.
To help you market the Intel NUC 11 Essential products, Intel offers a dozen resources in its Partner Marketing Studio.
You’ll find them in a marketing campaign called Intel NUC 11 Essential: Unmatched Value in a Slim Mini PC.
The campaign’s marketing assets include videos, technical specs, product messaging documents, a 1-pager listing the key specs, a more detailed product brief, and plenty of colorful product images you can use in your promotions.
All the resources are available in English. A couple are also available in French and German. And all are free to Intel Partner Alliance members.
It’s hard to sell what you don’t fully understand. That’s why Intel Partner University is offering a training course entitled Intel NUC 11 Essential for Everyday Computing.
This course will help you understand the key features and value of the Intel NUC 11 Essential family. You’ll also learn how your customers can use these devices and components for retail kiosks, collaboration, streaming, digital signage and more. Finally, you’ll learn about the advances the latest generation delivers.
Best of all, completing the course takes just 10 minutes.
This Intel Partner University training can be taken either separately or as part of a Competency. Competencies are deeper training curriculums that help you build expertise in an Intel product, technology or business segment.
This Competency, called NUC Mini PC Solutions, is designed for salespeople, marketers, technologists and IT pros.
The training comprises a total of 16 courses. These courses will introduce you to the Intel NUC family, tell you about its various products, and acquaint you with the solutions the Intel NUCs enable.
Complete the Competency, and you’ll earn a digital badge you can use to promote your expertise online for up to 18 months.
So don’t just admire the cool new Intel NUC 11 Essential hardware. Get these free marketing and training resources and start selling them.
All these resources are free for members of Intel Partner Alliance. Not yet a member? Learn more and register to join now.
This month Intel Partner Alliance is offering a webinar you won’t want to miss.
The topic: 3 real-world business cases for the new 12th Gen Intel vPro Platform.
Everyone is welcome to attend this webinar. If you’re an Intel Partner Alliance member, you’ll also receive 7 training credits for viewing the webinar live, or 5 credits for viewing on demand.
Attend live, and you’ll also be entered in a random drawing to win an Intel-branded mystery prize.
Here are the details:
Many Intel Partner Alliance members use Intel vPro technology in their businesses every day. With the launch of the new Intel vPro platform, powered by 12th Gen Intel Core, there are new features and targeted product segments (including SMB) where partners are seeing more scale.
Join this live webinar to learn about the new 12th Gen Intel vPro Platform. You’ll also hear a partner talk about their real-world uses cases and the associated metrics they’re focusing on to grow their business.
Attend live, and you could also win an Intel-branded mystery prize.
SPEAKER: Eric Townsend (pictured above), Intel’s director of SMB and MSP marketing
WHEN: Thurs., May 19, starting at 10 a.m. PT / 1 p.m. ET
Not yet a member of Intel Partner Alliance? Learn more about membership and register to join.
Intel is holding its big Intel Vision hybrid event this week, and during the first day, company officials made several important announcements.
Intel Vision 2022 opened with a keynote event that featured Intel leaders including CEO Pat Gelsinger. Over some 2 hours, they announced advancements across silicon, software and services.
Several partners and customers presented, too. They included Argonne National Labs, Autodesk, Bosch and Blue White Robotics.
Here’s some of what Intel announced on Day 1 of Intel Vision 2022:
New 12th Gen Intel Core HX mobile processors
These were announced by Michelle Johnston Holthaus, general manager of Intel’s client computing group. There are 7 new mobile processors, and Holthaus said they wil be the last members of the 12th gen Core family.
12th gen Intel Core HX mobile CPU
Intel says these new CPUs deliver desktop-class compute power to mobile laptops. That’s the kind of oomph needed for applications that include CAD, animation and creating visual effects.
The new HX CPUs are unlocked out of the box. They offer up to 16 cores (8 performance, 8 efficient), and clock speeds of up to 5 GHZ. SKUs will be available in Core i5, Core i7 and Core i9 models.
Sapphire Rapids shipping
That’s the codename for the 4th gen Intel Xeon Scalable processors, and Intel’s initial SKUs are now shipping. The announcement was made by Sandra Rivera, GM of Intel’s datacenter and AI group.
These data-center CPUs support DDR5, PCIe 5, and CXL 1.1. They’re also equipped with new integrated accelerators that deliver up to 30x performance versus the prior generation through software and hardware optimizations for AI workloads.
New Habana 2nd gen AI processors
Habana Labs, an Intel unit focused on AI deep learning processor technologies, launched its second-generation deep learning processors for training and inference. They’re called Habana Gaudi2 and Habana Greco.
Habana Labs Gaudi2 AI processor
According to Intel, the new processors address an industry gap by providing customers with high-performance, high-efficiency deep learning compute choices for both training workloads and inference deployments in the data center. At the same time, the new processors aim to lower the AI barrier to entry for companies of all sizes.
The benefits are said to include more efficient deep learning; greater networking capacity, flexibility and efficiency; and simplified model development and migration.
Data Center GPU
Raja Koduri, executive VP of Intel’s accelerated computing systems and graphics group, introduced a product called, simply enough, the Intel Data Center GPU.
Code-named Arctic Sound-M, it’s the industry’s first discrete GPU with an AV1 hardware encoder. Performance will target 150 trillion operations per second (TOPS), or enough to stream more than 40 games on a single card.
As Koduri pointed out, the new GPU runs the same software stack that already exists on Intel Xeon processors. That’s part of Intel’s “One API” strategy.
The Data Center GPU is scheduled to ship in the third quarter. It will be available in 2 form factors and in systems from more than 15 partners including Dell, Cisco and HPE.
This collaboration between Intel and consultants Accenture kicked off with an announcement by Sandra Rivera. The program that will provide enterprises with 30+ open-source AI solutions kits.
The kits are being designed to make AI more accessible to customers in on-prem, cloud and edge environments.
Rivera said the first Project Apollo kits will be released in July.
Aurora is a giant supercomputer being built by Argonne National Labs in partnership with Intel. How giant? Well, it has enough racks for 10,000 nodes. And once it’s up and running, Aurora should perform at greater than 2 exaflops.
The news announced at Vision came from Rick Stevens, an associate director at Argonne. He said Aurora is now available for reservations and setting up development accounts.
The idea is that on Day 1, Aurora will have workloads to run. Said Stevens, “We need a lot of flops.”
Expand your Vision:
Would your data-center customers like faster memory at lower cost? Then tell them about tiered memory.
Tiering has for years helped customers optimize their storage. Now tiering is evolving with new innovations for memory with Intel Optane Persistent Memory (Intel PMem).
For storage, tiering lowers costs while also speeding application performance. Tiering does this by assigning different types of data to different types (or tiers) of storage.
For example, tiering puts hot data—information accessed and updated frequently—on the fastest storage media, such as SSDs. And it puts cold data—archives that are never updated and accessed only rarely—on slow media such as tape drives.
Now a similar approach is being applied to memory. And the benefits are similar: lower costs, plus the ability to process larger sets of data faster by bringing it closer to the CPU, thereby improving application performance.
Memory’s next step
Intel Optane PMem can be used as either volatile or persistent memory. It lets large datasets exist closer to the CPU, delivering faster processing and insights.
Intel Optane PMem is the next evolutionary step in tiered memory. Unlike DRAM, Intel Optane PMem is fully persistent. That means it stores data even when the server’s power goes off.
And when compared with DRAM, Intel Optane PMem technology offers the ability for data persistence and higher capacities, but at a lower cost.
Also, your customers can combine Intel Optane PMem with DRAM on different tiers to get data insights faster and with bigger memory pools. Intel’s own tests show that using Intel Optane PMem can double a server’s memory capacity while lowering costs by as much as 25% per virtual machine.
Do your customers use real-time analytics or AI workloads? If so, Intel says Intel Optane PMem can improve their workload performance by up to 2x.
Implementing Intel Optane PMem is straightforward. The Intel Optane PMem 200 Series is packaged in a standard dual in-line memory module (DIMM). And it uses the same bus/channel as DRAM.
When paired with 3rd Generation Intel Xeon Scalable processors, the Intel Optane PMem 200 Series supports up to 6 TB total memory per socket, and with consistently low latency.
Intel Optane PMem is available in modules of 128GB, 256GB, and 512GB. It’s installed in proportion to DRAM, ranging in ratios from 1:1 to 1:8.
Several Intel partners offer solutions for Optane technology. They include VMware, which has used Intel Optane PMem when running SAP HANA in a VMware vSphere environment. The benefits include expanded system memory resources and a lower total cost of ownership (TCO).
Sound good? Then check out Intel Optane PMem:
> Top 5 Reasons to Deploy Intel Optane Technology (infographic)
> Intel Optane Persistent Memory overview (via Intel Partner University)
> Skill up: Build your sales acumen on Intel Optane technology for the data center (earn an Intel Competency badge)
> Skill up: Build your technical skills for Intel Optane technology for the data center (earn an Intel Competency badge)
Hardware-based security is on the rise. Tablet and Chromebook shipments are falling. And workers and their bosses are misaligned on the subject of working remotely.
That’s from the latest IT industry research. Here’s your tech provider’s roundup.
Secure systems start with hardware
Only a third of companies (36%) use hardware-assisted security solutions today, but nearly half (47%) say they’ll adopt hardware solutions within the next year.
That’s among the findings of a new survey sponsored by Intel and conducted by Ponemon Institute. In all, 1,406 individuals were surveyed worldwide. All were in job roles that have them influencing their organizations’ decisions regarding investments in security tech.
Of that group using hardware-assisted security tech now, 85% also said that hardware- and firmware-based security is a high or very high priority. And about two-thirds (64%) said it’s important for vendors to offer a choice of both hardware- and software-based security capabilities.
Tablet & Chromebook shipments slip
Tablet shipments worldwide fell by nearly 4% in the first quarter compared with the year-earlier period. And Chromebook shipments worldwide fell by nearly 62% year-on-year.
Those are the latest figures from market watcher IDC. It says these markets are “adjusting to new conditions.”
More specifically, IDC says, tablet shipments worldwide totaled 38.4 million units in the first quarter. That’s a 3.9% drop from last year’s first quarter, when shipments totaled 39.9 million units.
Chromebook shipments in this year’s first quarter totaled 5.1 million units, IDC says. That represents a 61.9% decline from the year-earlier quarter, when shipments totaled 13.3 million units.
What’s up (or down) with Chromebooks? Market saturation, says IDC. Still, shipments actually rose in Asia-Pacific (excluding Japan and China) thanks to large investments in edtech.
The tablet market is seeing the entry of new suppliers that include OPPO and Xiaomi. Of course, they haven’t yet made a dent in market leader Apple’s share. Apple now controls nearly a third of worldwide tablet shipments (31.5%), and no other vendor comes even close.
Hybrid work: employees & leaders misaligned
Does working from home hurt your chance of being promoted? Depends on who you ask.
In a recent survey conducted by Gartner, 70% of employees said on-site workers are more likely to be promoted and paid more than their remote-working colleagues.
But when Gartner polled their bosses — senior executives — it got a very different answer: 94% of the senior execs said their own jobs can be done remotely at least one day a week. And nearly a quarter of them (24%) want to be fully remote.
This misalignment could be costly. Gartner expects 37.4 million U.S. workers to quit their jobs this year, a nearly 20% increase from pre-pandemic levels.
Intel has updated its Intel Unite solution for collaboration and content sharing.
The Intel Unite solution is now available as a subscription service. It runs on a wider range of devices. And it’s easier for the channel to buy and resell.
Intel is also offering partners new Intel Unite training courses.
Intel Unite: with new ways to use and resell
Intel Unite is a content-sharing and collaboration solution designed for business, education and healthcare. It lets both in-person and remote participants share content directly from their devices without the need for cables, dongles or adapters.
Though Intel Unite has been offered for several years, it’s taken on a new relevance with the rise of hybrid work. The new, post-pandemic workplace is shaping up to include a mix of both in-office and at-home staff. Intel Unite’s interoperability is a perfect fit.
Changes for users
In the past, the Intel Unite software was bundled with specific PC SKUs. To be compatible with Intel Unite, their PC hub had to use the Intel vPro platform.
This year, Intel has changed that. Now the Intel Unite solution is being offered as a subscription only.
Also, the Intel Unite software will run on any Windows 10 or 11 PC with anything newer or better than a 7th gen Intel Core i5 processor. This means your customers can repurpose older Intel-based PCs to act as their Intel Unite solution hub.
Changes for the channel
Intel has also made some changes for channel partners that want to resell or repackage the Intel Unite solution.
A new reseller program offers 3 structured tiers, each with a progressively larger discount. Resellers are assigned to a tier based on their go-to-market strategy, which includes their sales projections and number of staff who complete the Intel Unite Solution Competency, an in-depth training program with 14 short courses.
To help resellers further, Intel has just released the first version of a new web portal. Channel partners can use the portal to place orders, make payments and more. Access to the portal is granted after a reseller completes an Intel agreement.
On the partner training front, the Intel Unite Solution Competency, available only in Intel Partner University, has been refreshed with 5 new courses:
> What is the Intel Unite solution?
> How the Intel Unite solution works
> Partnering with Intel for success
> How to sell the Intel Unite solution
> Next steps: Implementing an Intel Unite solution proof-of-concept (PoC)
In all, the Intel Unite Competency offers a total of 14 courses. Complete all of them and pass each course quiz, and you’ll earn an Intel Partner Solution Pro badge. Use this badge promote your skills online and in social media for up to 18 months.
> Apply for Intel Unite reseller status: email@example.com
> Get trained with the 14-course Intel Partner University Competency: Intel Unite Solution
Partner University is a free benefit of Intel Partner Alliance. Not yet an Alliance member? Learn more and register to join.
Mark your calendar and join 2 webinars coming soon from Intel Partner Alliance. One on cybersecurity resilience. The other on securing the new hybrid workforce.
These webinars are open to all. If you’re an Intel Partner Alliance member, you’ll also receive 7 training credits for viewing each webinar live, or 5 credits for viewing on demand.
Attend live, and you’ll also be entered in a random drawing to win an Intel-branded prize pack.
Here are the 2 North American Intel Partner Alliance webinars coming soon:
Today's security threat landscape is constantly changing. What are you doing to adapt your people, processes, and technology to adapt?
In this interactive session, we’ll review 3 key technologies enabling today's MSPs and solution providers to grow their cybersecurity resilience to scale the ever-changing business landscape.
Also, one LIVE attendee will be selected to win an Intel-branded prize pack.
SPEAKER: Eric Townsend, director of SMB and MSP marketing, Intel
WHEN: Tues., April 26, starting at 10 a.m. PT / 1 p.m. ET
The world of security breaches is growing every hour. What is your security services offering for the evolving hybrid workforce? Will it keep your customers compliant and working efficiently? And what solutions do you have in place to mitigate multiple ransomware and crypto-mining?
Join this session to learn about the latest hybrid-worker security trends. You’ll also learn about the latest edge-technology solutions from Intel that partners can use to limit the impact of the new hybrid-worker attack surface.
Also, one LIVE attendee will be selected to win an Intel-branded prize pack.
SPEAKER: Eric Townsend, director of SMB and MSP marketing, Intel
WHEN: Tues., May 3, starting at 10 a.m. PT / 1 p.m. ET
Not yet a member of Intel Partner Alliance? Learn more about the benefits and register to join.
Mark your calendar for May 10 and 11. Those are the dates for Intel Vision, a live and online event dedicated to the future of business and technology. It’s designed for business managers, tech managers and C-level stakeholders.
Join Intel Vision either in person or virtually, and you’ll get 2 days of product and partner solution-driven content, leadership insights, demos and peer-to-peer networking.
Pat Gelsinger, Intel’s CEO, will give the opening keynote address live from Texas on May 10 at 9 a.m. CT. His presentation will be open to all, with no registration required.
Pat Gelsinger will give the keynote on May 10
Other featured speakers at the Intel Vision conference will include these top Intel executives:
> Christoph Schell, executive VP and chief commercial officer, sales, marketing and communications
> Raja Koduri, senior VP and general manager (GM), accelerated computer systems and graphics
> Sandra Rivera, executive VP and GM, datacenter and AI
> Nick McKeown, senior VP and GM, network and edge
> Michelle Johnston Holthaus, executive VP and GM, client computing
> Greg Lavender, CTO
Intel Vision will also feature 7 session tracks: AI, intelligent network and edge, security, hybrid cloud, open ecosystem and software solutions, modern client computing, and vision of the future.
You have 2 ways to attend:
> Full conference in person pass: Join Intel for 2 days at the Gaylord Texan Resort & Convention Center in Grapevine, Texas (about 30 minutes from Dallas). This pass costs $1,499.
> On-demand digital event pass: Tune in from anywhere in the world online May 10-11 to hear keynotes and business insights live each morning. You’ll also get exclusive access to live interviews with special guests and behind-the-scenes access to select demos and experiences.
Then, the following week, you’ll have on-demand access to breakout sessions, sponsor content and demo experiences. The on-demand pass is free.
At this year’s Red Bull Basement, a program designed to empower student innovators worldwide, many of the students were thinking green.
That’s green as in sustainability. Many of the international teams focused on the United Nations’ Sustainable Development Goals, which include clean water, climate action, energy and smart cities.
Intel NUC was Red Bull Basement’s official PC sponsor. Intel’s GM for gaming and esports, Marcus Kennedy, was among the finalist judges. Kennedy, along with several subject-matter experts from the Intel NUC Group, also provided the teams with guidance.
Student teams from 44 countries submitted some cool innovations. And 44 finalists attended workshops and gave a final pitch just a few weeks ago, on March 27.
Although the winning team did not focus on the environment — their entry offered an automated note-taking tool for generating flashcards — the sheer number of sustainable technologies was impressive.
Here, in alphabetical order, are the Red Bull Basement “green” finalists:
Students from Kazakhstan’s Toraighyrov University devised a means for smart room ventilation. Their AirFlux device cleans and disinfects air from outside, even heating the air if necessary, before delivering it to the room, providing noise-free ventilation 24x7x365.
The Alter Cycle is an idea from two students at Bulgaria’s University of Architecture, Civil Engineering and Geodesy. The program looks to teach people how to create useful and simple items, or art, from materials like aluminum and plastic that too often are thrown away.
From ETH Zurich in Switzerland comes the Alter Ego, which enables people to create a precise 3D representation of their body to use when shopping online, giving them a fitting room experience on their smartphone and reducing carbon-dioxide emissions caused from product returns.
A student at Brazil’s Universidade Federal de Ouro Preto has envisioned AQUALUX, a bottle that filters, sterilizes and refreshes water using sunlight, offering the potential to provide clean drinking water anywhere, with no need for a conventional power source.
A team of students from Universidad Mayor in Chile have devised BatAlgs, disposable medical gowns created from a formulation based on algae, which, after disposal, biodegrade in only three to four months, as opposed to the 450 years of typical plastic versions.
BrokerGreen is an app from students at Italy’s Università degli Studi de Catania that matches producers of agro-industrial waste with companies in industries that can use it, thus maximizing waste recovery and reducing carbon-dioxide emissions.
From students at Austria’s IMC University of Applied Sciences Krems comes a reusable packaging solution for online retail orders. Their Circle One infrastructure would enable consumers to reuse packaging or take it to a return partner for money back, reducing discarded waste.
Students from Sweden’s Chalmers Tekniska Högskola (Chalmers University of Technology) see a way to reduce waste from disposable cutlery. CutBox enables cutlery to be popped right out of a meal box lid, reducing the amount of material discarded while costing no more to manufacture.
E-Trash (IT – NTT Wildcard)
Digital Management students at Italy’s H-FARM won this edition’s NTT Wildcard position with their E-Trash smart bin, which recognizes the composition of the trash, then automatically puts it in the appropriate compartment, making waste-sorting easier and more effective.
Students from Canada’s University of Manitoba have found a way to increase water efficiency and provide savings for consumers. The H2Whoah connects to a household water meter and sends information about water usage to the resident’s mobile device, even suggesting where to cut back.
How coffee grounds can help save the world
By specially treating coffee grounds, students from ISCTE (Lisbon University Institute) and the ISCTE Business School created a filter that absorbs and stores methane, a gas responsible for global warming. The methane can in turn be used to create natural gas, a less harmful energy source.
Students based at UP in Kosovo have an idea for providing air quality information. Nuhate includes a keychain-sized device with odor sensors that collect data about airborne toxic substances, relaying the information to their proprietary software for display via an app.
Students at Egypt’s Alexandria University Faculty of Engineering envision the Ocean Guardians, an interconnected network of autonomous underwater vehicles that find and collect plastic waste in the sea, helping to protect marine life and clean the underwater environment.
Students from the University of Melbourne (Australia) are developing an idea for a decentralized, peer-to-peer energy exchange platform. Called OpenGrid, the platform would enable households using solar power to sell their excess energy directly to other homes.
From students at France’s Epitech technology school comes Recup Plast. Attaching to everyday vehicles, this plastic particle recovery system collects microplastic and rubber debris present on roadways, recycling the materials for the creation of new tires.
Smart Capacit System
An idea from Hungary, the Smart Capacit System will make it possible to schedule the charging of digital devices during periods of low energy consumption, thus using energy produced by power plants that would otherwise go to waste.
Students from the Russian Presidential Academy of National Economy and Public Administration (RANEPA) are developing VECO. It’s an app that helps users track their eco-habits, heightens awareness of environmental problems, and shows that these problems can be solved at the local level.
The brainchild of students at India’s Presidency University in Bangalore, Volnix is a system that waters plants precisely – and only – as needed by measuring the soil water content. It can save water, whether in a single house or across a 1,000-acre campus.
Excited about the Intel NUC 12 Extreme and NUC 12 Extreme Compute Element introduced earlier this year? Then here are two more things to be excited about: related new training courses and marketing materials, both from Intel.
The Intel NUC 12 Extreme and NUC 12 Extreme Compute Element were introduced in February. Both have been designed for high-performance applications including enthusiast gaming, content creation and media streaming.
Intel NUC 12 Extreme: game on!
Under the hood you’ll find the latest 12th gen Intel Core processor, a PCIe x16 gen 5 slot for discrete graphics, 10GbE LAN, Intel Wi-Fi 6E, Thunderbolt 4 and other features that gamers love.
To help you get up to speed on the platform and integration tips, Intel Partner University now offers these training resources:
In this course, you’ll learn why the Intel NUC 12 Extreme is the highest-performing Intel NUC available today. You’ll also hear about this NUC’s available configurations and customizations.
This training course also covers the compactness of the system and built-in thermal solution with three 92-mm fans to keep the system cool during gameplay. It’s intended to please gamers, creators and top-notch performance, smooth game play, and enhanced efficiency without compromise when space is at a premium.
All that in just 11 minutes. Plus, you’ll earn 5 training credits.
Intel Partner University Competencies are deeper curriculums that help you build expertise in a specific Intel technology or product. This Competency, focused on the Intel NUC, is intended for pre-sales, sales, marketing, technologist and IT professionals at distributors, OEMs and solution integrators.
Complete this curriculum, and you’ll learn the basics of the Intel NUC products and add-ons. You’ll also take a deep dive into the greater NUC ecosystem, explore the breadth of solutions enabled by a small form-factor PCs, including digital signage, kiosks, rugged environments, collaboration spaces, gaming and content creating.
To earn the badge, you’ll need to complete 16 courses, and also pass each course quiz with a score of at least 80%.
Marketing matters, yet Intel knows you probably don’t have the time or budget to develop elaborate brochures, posters and other collateral. That’s why Intel Partner Marketing Studio has done it for you.
Here’s what’s available now to help you market the Intel NUC 12 Extreme:
This Intel Partner Marketing Studio campaign currently offers 16 assets. These include product briefs, product messaging documents and banners.
Turn your excitement over the NUC 12 Extreme into sales with these training and marketing resources from Intel.
These training and marketing resources are among the many benefits of Intel Partner Alliance membership. Not yet a member? Learn more and register to join.