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In the Zone

Tech explainer: How do digital trackers track?

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by Kevin Jacoby on 05/17/2021
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It’s 6 o’clock, do you know where your keys are? Or, for that matter, your wallet, laptop or suitcase?

You would if these items were equipped with digital trackers.

Digital trackers are wireless devices that you attach to your things—keys, toys, a wallet, you name it. Then, if those things get lost or otherwise misplaced, the tracker communicates with your smartphone to help you find them.

The recent release of the Apple AirTag has made trackers front-page news. But in fact, the lowly and ubiquitous Bluetooth tracker has been around—and selling like hotcakes—since 2013.

Apple AirTag on key ring

Apple AirTag: offering Bluetooth & ultrawideband tracking

Apple AirTags do bring some new tech to the tracker table. They add ultrawideband radio technology and near-field communications (NFC), delivering extra features and precision.

But we’re getting ahead of ourselves. Let’s start at the start.

A long time ago in a galaxy far away…

The first consumer tracker to really catch on was made by a company called Tile Inc.

Tile was crowdfunded into existence in 2012. Within a year, the startup had raised over $2.6 million, pre-selling devices to some 50,000 people eager as all giddyup to locate their car keys the morning after a righteous shindig.

Tile the company still exists, and the Tiles of today bear a striking resemblance to the original version. They’re small enough to fit in the palm of your hand, powered by a replaceable lithium battery, and connect to your mobile device via Bluetooth. And they work with iOS, Android and Windows.

Prices range from around $25 for the Tile Mate and Tile Pro to just shy of $40 for the credit-card-shaped Tile Slim and the adhesive-equipped Tile Stick.

Tile trackers

Tile trackers: your choice of form-factors and colors

The biggest difference from the original Tile is that the current models support the latest, greatest version of Bluetooth. That’s important. Over time, Bluetooth has become more accurate, more reliable, and more accessible, with a usable range that has extended from only about 25 feet to anywhere from 100 to 400 feet.

Specifically, Tile uses a variant of Bluetooth 4.0 called Bluetooth Low Energy (so does the Apple AirTag). As the name suggests, BLE does its job while sipping the very least amount of battery life it possibly can. The tracker you buy today shouldn’t need a new battery for well over a year.

Help, I left my laptop in the seat-back pocket!

Locating a lost tracker happens in one of two ways—either via your phone or via someone else’s.

If your Tile or AirTag is relatively nearby, chances are good your phone will pick up the Bluetooth signal and then point you in the right direction.

You can also hit a button in the accompanying mobile app, causing the tracker to sound an alarm. While these devices are small, their alarms are loud enough to be heard through your average sofa cushion or from the bottom of a laundry hamper.

But what if you left your wallet in your sister’s cousin’s boyfriend’s Honda Civic, and he’s already back home in New Jersey?

You could be saved by networked tracking. In this scenario, you’d create a private, secure network by enlisting other Tile or AirTag owners who have opted in.

First, you’d confirm via the app that your tracker needs tracking. Then all networked devices would keep an eye out for the unique Bluetooth signature of your specific tracker.

If and when your tracker is located, the closest enabled device confirms its location and the information you provided. In the case of Apple, this happens very neatly and efficiently via NFC.

Apple’s one more thing

Unlike Tiles, the Apple AirTag, which retails for $29, can be used only with an iOS device. This may annoy Android users, but it does let Apple offer some useful features made possible by the company’s control of the full hardware/software stack.

One such feature is the AirTag’s ease of use. The inner workings of the relationship between an AirTag and other Apple mobile devices are already built into the OS. So there are no apps to install. And setup is quick and easy.

Further, with nearly a billion Apple devices in users’ hands worldwide, the chances of someone recovering your keys from San Luis Obispo are pretty good—nearly as good as if they were just behind the credenza in your foyer.

Apple Precision Finding

Precision Finding: Apple’s U1 chip guides you to your item

By far the coolest “one more thing” Apple has to offer is the addition of ultrawideband location. That comes via the U1 chip in both the AirTag and Apple iPhones 11 and 12.

Here’s how it works: If you have the right combination of devices, and if the AirTag is nearby, then the Precision Finding feature will guide you right to the AirTag with arrows and proximity measurements. Even better, these pointers get updated in real time as you move closer to or farther from the track.

Track it up, I’ll take it

Both Tile and AirTag trackers are available directly from their respective designers as well as through major retailers such as Best Buy and Amazon.

Tiles come in your choice of form factors and colors. AirTags come in any color you want, as long as it’s white. However, Apple does offer free laser engraving. And a discount, if you buy ‘em 4 at a time.

Now all you need to do is figure out how you’ll spend all the time you’d have otherwise wasted looking for the keys!


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In the Zone

Deloitte joins Intel partner program as a Titanium partner

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by Intel on 05/13/2021
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The strategic alliance between Intel and Deloitte will accelerate the digital transformation of both public-sector and enterprise customers with a twofold focus:

> Fast-tracking the journey to cloud and hybrid cloud environments for the most critical workloads

> Shaping the technology inflections driving industry disruption, including AI, 5G and the Intelligent Edge

The alliance leverages Deloitte’s depth and breadth of consulting and advisory services including its cloud, SAP, Oracle, cyber, AI, 5G and IoT practices. The alliance also benefits from Intel’s technology portfolio, including the latest 3rd Gen Intel Xeon Scalable processors.

Deloitte will leverage Intel technology to position clients to transform, migrate and modernize their critical business processes.

Transforming capabilities

“With the launch of the 3rd Gen Intel Xeon Scalable processors, we’re able to offer clients greater capabilities in the world of increasing digital transformation,” says John Ciacchella, lead principal for Intel at Deloitte.

He adds: “We have a strong foundation in place through our previous joint offerings with Intel and with enhanced security, increased memory for data center intensive workloads and optimized for faster deployment, the 3rd Gen Intel Xeon Scalable platform will allow enterprise and government clients to take a leap forward in data center agility.”

Greg Ernst, VP and GM of U.S. sales at Intel, says: “With Deloitte’s consulting and advisory practices, clients receive their specialized business and technology transformation expertise for strategy, operating model, cloud migration, process modernization, and managed services, to accelerate insights and improve business results.”

Ernst adds: “As an Intel Titanium partner, Deloitte now has access to training and technical support for Intel’s portfolio of technologies including the latest 3rd Gen Xeon Scalable processor built to serve all workloads from the edge to the network and the cloud.”

Joint offerings

Intel and Deloitte have already launched joint offerings for 2 markets:

> Hybrid cloud: Deloitte and Intel have collaborated on the $1+ billion market opportunity to help federal clients migrate to hybrid-cloud solutions powered by Intel technologies. 

The two companies have built reference architectures and proof-of-concepts that illustrate the benefits of Deloitte’s Integrated Multi-Cloud Management solution, which features Intel Xeon Scalable processors and Intel Optane persistent memory.

The partnership is built on Deloitte’s deep experience serving government, public sector and public agency clients. It also takes advantage of the Intel processor-powered Deloitte Hybrid Cloud and adjacent AI and IoT solutions.

> SAP S/4HANA: Deloitte is SAP’s leading go-to-market partner. Now Deloitte is teaming with Intel to capture client migrations to SAP S/4HANA. 

The alliance has deployed Deloitte’s industry-leading SAP preconfigured industry solutions (DLeaPs) on Deloitte-hosted cloud solutions, which feature Intel Xeon Scalable processors and Intel Optane persistent memory.

Also, the team has installed Deloitte’s preconfigured S/4HANA solution on Intel processors for premier cloud providers that include Google Cloud, AWS and Microsoft Azure.

Together, Deloitte and Intel have tested industry use cases to create joint value propositions. These quantify the benefits of increasing in-memory database capacity; drastically reducing the cost of ownership, whether on premises or in the cloud; and maximizing the value of SAP S/4HANA.


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In the Zone

Here come servers based on the latest 3rd gen Intel Xeon Scalable processors

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by Peter Krass on 05/13/2021
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The new 3rd gen Intel Xeon Scalable processors, announced in April, are now shipping to OEMs. That means you and your customers can now purchase data-center servers powered by Intel’s latest CPUs.

These new processors offer your customers improvements in performance, security and more. They’re designed to support key workloads across cloud, AI, high-performance computing (HPC), networking and IoT.

The 3rd gen Intel Xeon Scalable processors are based on the company’s 10nm process technology, and supported on the Whitley Platform for 1 and 2 socket solutions. They’re the only data-center CPUs with built-in AI acceleration. And the first Intel processors to support the new PCIe 4.0 standard.

In addition, the new processors have been designed to work optimally with the new Intel Optane Persistent Memory 200 Series, available in sizes ranging from 128 to 512 GB.

The 3rd gen Intel Xeon Scalable processors also support Intel Select Solutions, a catalog of ISV-certified, OEM-validated solutions verified by Intel. The new processors are supported by solutions for AI, analytics, cloud, hyperconverged infrastructure (HCI), network, HPC and security.

Benefits galore

Here are some of the key value propositions that the new 3rd gen Intel Xeon Scalable processors offer your data-center customers:

> Optimization for AI, cloud, enterprise, HPC, network, security and Internet of Things (IoT) workloads.

> The only data-center CPU with built-in AI acceleration, end-to-end data science tools, and an ecosystem of smart solutions supporting app and service deployments from the edge to the cloud.

> Optimization and engineering for the demanding requirements of cloud workloads to support a wide range of XaaS environments.

> Intel Software Guard Extensions (Intel SGX) to protect data and application code while in use from the edge to the data center. It also enables new protection for multitenant public-cloud collaboration, yet without compromising privacy.

> Intel Crypto Acceleration to increase the performance of encryption-intense workloads while reducing the performance impacts of pervasive encryption.

Greater performance

As previously announced, the new 3rd gen Intel Xeon Scalable processors offer up to 1.46x general compute performance gain over the 2nd gen Intel Xeon Scalable processors.

That’s the case even though 3rd gen Intel Xeon Scalable processors’ frequency—up to 3.7GHz for single-core Turbo—is actually lower than that of the 2nd gen Xeon Scalables.

For that, you can thank a new architecture. This architecture also features:

> Up to 40 cores (vs. 28 max in 2nd gen Intel Xeon Scalable processor)

> Up to 6TB system memory per socket

> Up to 8 channels of DDR4-3200 2DPC per socket

> Up to 2.6x memory capacity over 2nd gen Intel Xeon Scalable processor

> Up to 64 lanes of PCIe 4.0 per socket

Security gets an upgrade in the new processors, too. That includes Intel SGX, Intel Platform Firmware Resilience, Intel Total Memory Encryption, and Intel Crypto Acceleration.

AI acceleration is another key new feature. That comes courtesy of Intel Deep Learning Boost, Intel AVX-512, VBMI and DIDO. AI packages are also available via Intel Select Solutions.

SKUs for the new 3rd gen Intel Xeon Scalable processors are available in Silver, Gold and Platinum. Re pricing, Intel says the new CPUs will be offered at the same or lower price points than 2nd gen Intel Xeon Scalable processors.

Do your data-center customers need new servers for today’s new wave of advanced workloads? Tell them about the new 3rd gen Intel Xeon Scalable processors.

Learn more:

> Product Brief: 3rd gen Intel Xeon Scalable processors

> SKU table: 3rd gen Intel Scalable processors

> Fact sheet: 3rd gen Intel Scalable processors


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In the Zone

Video: Get ‘In the Zone’ with more chips, more NUCs and more music

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by Peter Krass on 05/11/2021
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What does Intel CEO Pat Gelsinger’s take on the global chip shortage have in common with third-party gear for NUC mini-PCs and jam-session software for musicians?

They’re all discussed in the latest In the Zone podcast by Ed Hannan, senior digital content manager at The Channel Co., and me, the editor of Tech Provider Zone.

In this new podcast, Ed and I discuss the 5 top takeaways from a recent interview with Intel CEO Gelsinger, air-cooled chassis and other innovative ecosystem solutions for the Intel NUC, and the 3 leading collaboration tools for musicians eager to jam, but stuck at home.

Catch up on the IT channel with Tech Provider Zone. Watch our new In the Zone video now:


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In the Zone

Here come the 11th Gen Intel H-series processors for laptops, mobile workstations

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by Peter Krass on 05/11/2021
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Intel has just introduced two new lines of microprocessors the company says bring the power of a desktop to laptops and mobile workstations.

The two lines are the 11th Gen Intel Core H-series mobile processors (codenamed Tiger Lake H) and 11th gen Intel vPro H-series processors.

Based on Intel’s 10nm SuperFin process technology, the new processors are aimed at gamers, content creators and business professionals.

Intel says more than 80 laptops will feature the new H-series processors this year. The company has already shipped more than 1 million 11th gen H-series processors to OEMs that include HP and Lenovo.

11th Gen Intel Core H-series mobile processors

This new generation of H-series CPUs comes with up to 8 cores and 16 threads, and a top speed of 5.0GHz.

This CPU can directly access high-speed GDDR6 memory attached to the graphics card. This enables gamers to enjoy high frame rates with low latency, and also load large textures quickly.

11th gen Intel Core H-series processors

Connectivity support includes Wi-Fi 6E and Thunderbolt 4 at 40 Gbps.

Immersive graphics come when you connect the CPU with a high-end GPU with PCIe 4.0 for 4k resolutions.

Advanced overclocking is enabled with more than 140 controls for processor clocks, memory timings, voltage settings and more.

There’s also support for Intel Optane Memory H20, a high-capacity NAND.

11th Gen Intel vPro H-series processors

As you probably know, Intel vPro is a platform for business PCs. Among its features are hardware-based security and advanced remote management.

The new generation includes Intel Hardware Shield, hardware-based security for business; Intel Active Management Technology and Endpoint Management Assistant for remote management; and Total Memory Encryption for protecting data in memory from cold-boot attacks.

The new CPUs also work with Intel Xe graphics, Thunderbolt 4, Wi-Fi 6, Intel Optane memory H20 with SSD, and Intel Deep Learning Boost, which improves AI performance.

Early OEM devices: Lenovo and HP

Not wasting any time, Lenovo and HP today announced laptops and mobile workstations powered by the new 11th gen Intel processors.

Lenovo introduced three Windows 10 laptops for gamers and content creators: The Lenovo Legion 7i, Legion 5i Pro, and Lenovo Legion 5i.

Shipments are set to begin in June and July. Starting retail prices range from $970 for the 5i to $1,770 for the 7i.

Lenovo Legion 7i

Lenovo Legion 5i Pro

HP’s new mobile workstations are the ZBook G8, ZBook Fury, ZBook Power. The G8 will be powered by 11th Gen Intel Core processors.

The Fury will come with your choice of Core or vPro. And the 5i with Core only. 

Shipments are set to begin in June and July. HP hasn’t announced prices yet.

HP ZBook G8

HP ZBook Studio G8


Dig in deeper:

> Product brief: Introducing the 11th Gen Intel Core H-series processors

> Platform brief: The Intel vPro Platform


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In the Zone

How tech giants are becoming more diverse & inclusive

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by Peter Krass on 05/10/2021
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Diversity and inclusion are increasingly important priorities for the tech industry. Historically, the industry has been led by straight white men, but that’s changing. The CEO of Google parent Alphabet, Sundar Pichai, is Indian-American. The CEO of Apple, Tim Cook, is openly gay. Black-owned tech startups are now a thing.

Still, there’s plenty of room for progress. Nearly three-quarters of women in tech (72%) say they’re regularly outnumbered by men in business meetings by at least 2:1, finds a recent survey of 450 women tech professionals conducted by TrustRadius. And at more than two-thirds of tech companies, Black employees make up less than 5% of the workforce, according to BeamJobs.

What are tech giants doing to become more diverse and inclusive? Here’s your tech provider’s look at some of the many programs now underway.


Intel has been actively pursuing diversity for years. In 2018, the company achieved what’s known as “full workforce representation,” meaning the percentage of women and minorities the company employs corresponds with their representation in the general population.

Then, in 2019, Intel achieved gender pay equity worldwide, meaning everyone holding a similar job is paid similarly, regardless of their sex or ethnicity.

And in the company’s 2019-2020 corporate responsibility report, Intel said it had spent $1 billion buying from diverse-owned suppliers, including $200 million with women-owned suppliers.

Intel is still dominated by men, but that’s changing too. As of Dec. 2019, 27.5% of Intel’s total staff were women, as were about 19% of its senior leaders, 20% of its executives, and 25% of its technical workers.

Last month Intel appointed Dawn Jones as its chief diversity and inclusion officer (CDIO). A 24-year Intel veteran, Jones had been acting in the role since January. Her duties will reportedly include initiatives for the company’s RISE strategy — that’s short for responsible, inclusive, sustainable and enabling.


The company likes to say it is “reinventing ratios.” That includes a 46% rise in women and 54% rise in minorities on its board of directors; a 62% increase in the number of U.S. new hires who are women, minorities, vets and people with disabilities; and a 10% rise in the number of women in leadership (that is, directors and above) since 2015.

Looking ahead, HP has committed to doubling the number of its Black and African-American executives by 2025.

“We continue to foster a culture of diversity and inclusion,” wrote CEO Enrique Lores in a 2019 letter.


Dell says diversity and inclusion are in its DNA. The numbers show that’s still a work in progress. As of last year, women represented less than a third of the company’s global workforce (31%), and just a fifth (20%) of its technical staff. Blacks represented just 5% of its U.S. workforce, and Hispanics, only 8%.

But looking ahead, Dell has ambitiously committed itself to having women represent fully 50% of its global workforce and 40% of its global leaders by 2030. Dell also has committed to having Blacks and Hispanics represent 25% of its U.S. workforce and 15% of its U.S. leadership, also by 2030.

Dell also runs several initiatives for minorities. One of these, called Project Immersion, aims to create educational programs for minorities. Project Immersion works with historically Black colleges and universities (HBCUs) to offer tech classes, workshops and seminars. These schools have included such well-known HBCUs as Spelman College, Morehouse College and Howard University.


A lot of progress in diversity can happen with smaller projects. For example, Apple has partnered with Huston-Tillotson University, an HBCU, to launch what’s called the African American Male Teacher Initiative.

The multiyear partnership aims to overturn a distressing stat: Only 2% of all U.S. teachers are Black men. To help change that, the program is providing scholarships for students, as well as IT hardware, software and courses.

Earlier this year, Apple also sponsored an Entrepreneur Camp for Black founders and developers, and more than a dozen app companies participated. The idea was to help Black developers turn their technical skills into profitable businesses. It’s part of Apple’s $100 million Racial Equity and Justice Initiative, which aims to expand opportunities for communities of color.


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In the Zone

Research roundup: robots, digital transformation, collaboration, buying habits

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by Peter Krass on 05/06/2021
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Robot orders are up. Leaders of data analytics also lead digital transformation. IT leaders hope to ease worker burnout with more tech. And the pandemic has consumers changing their buying habits.

That’s the latest from leading market watchers and researchers. Here’s your tech provider’s roundup.

Robot orders surge

Orders for robot systems are doing very well during the pandemic. The number of robot units ordered by North American companies during this year’s first quarter was up 20% over the same period last year, according to the Association for Advancing Automation (A3).

Among non-automotive companies, the order increase was an even higher 28%. Dig into specific verticals, and some of the increases were even more dramatic. For example, robot orders from the metals industry in Q1 were up 86%, and from pharma/biomed, up 72%.

In all, North American companies ordered nearly 9,100 units of robot systems during this year’s first quarter, A3 says. These robots had a total value of $466 million.

“Every industry recognizes that robotics and automation can help them compete globally,” says A3 president Jeff Burnstein. “COVID didn’t create the move toward automation, but it certainly accelerated trends that were already underway.”

Data + analytics = digital transformation

More companies now understand the synergy between building a data-driven business and leading digital transformation.

Among leaders of data and analytics, nearly three quarters (72%) are either leading or heavily involved with their organizations’ digital transformation. That’s according to analyst firm Gartner’s sixth annual survey of chief data officers (CDOs).

The survey garnered responses from nearly 470 CDOs, chief analytics officers and other high-level data and analytics leaders. They work in 16 industries at locations around the world.

About half (48%) the CDOs surveyed say they’re heavily involved with digital transformation. And about a quarter (24%) say they’re actually leading.

“Data and analytics have a primary role in digital business strategy,” says Gartner research VP Debra Logan. “It affects everything the organization does.”

Pandemic burnout? IT tries collaboration tech

The pandemic has been tough on workers. Plenty of people are feeling burnt out, over-zoomed and unproductive.

To help, nearly 60% of IT leaders now plan to invest in collaboration tech, finds a survey conducted by Wrike, a Citrix unit that offers collaborative work-management platforms.

The survey reached 300+ IT leaders including CIOs, VPs of IT and directors in the North America, EMEA and Asia-Pacific regions. All the survey respondents work for large companies with at least 1,000 employees.

What’s keeping them up at night? These IT leaders say their top employee concerns are worker engagement (cited by 56%), burnout (53%) and reduced productivity (52%).

To address their concerns, these execs plan to enable more secure collaboration (cited by 51%), power seamless external collaboration (46%), and provide greater visibility into ownership across the organization (45%).

“The pandemic put CIOs in the hot seat,” says Andrew Filev, senior VP at Wrike. “That’s forcing IT departments to accelerate digital strategies that quickly support remote work and keep their organizations running.”

Consumers’ changing payments

Another thing the pandemic has changed is the way consumers make payments.

In a new survey, 86% of consumers say their payment habits have changed since the pandemic started, and 59% say they’ve tried new payment methods for the first time. In most cases, this means more digital payments. No surprise, then, that among younger consumers — those 18 to 24 years old — a considerably larger percentage (77%) say they’ve tried the new payment methods.

That’s according to a survey of 8,000 consumers in seven countries in Europe and North America. The survey was conducted recently by Paysafe Ltd., a UK-based provider of payments platforms.

The key drivers for this new behavior? Number one was the inability to make in-person payments, cited by a third (33%) of all consumers surveyed. Other top reasons include a desire to track spending more closely (cited by 26%) and the threat of fraud (25%).


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In the Zone

Learn how to help your edtech customers tap into the massive American Rescue Plan

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by Intel on 05/03/2021
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The $1.9 trillion American Rescue Plan (ARP) signed by President Biden on March 11 provides a crucial windfall for state departments of education and school districts, especially those that have been affected by expenses and lost funds due to the COVID-19 pandemic.

The plan provides more than $120 billion in education dollars to relieve those most impacted, including lower socioeconomic and minority populations.

Ready to take part? A new course in Intel Partner University can help. Called The American Rescue Plan Act: What’s in the Legislation for U.S. Education / Expert Overview, this course takes 20 minutes to complete, and it’s worth 5 training credits.

In this Intel Partner University course, you’ll learn about the newly enacted American Rescue Plan Act and how these funds can be used to help both K-12 schools and higher education.

The course is based on interviews with Jon Bernstein, president and founder of Bernstein Strategy Group, a government-relations consulting and lobbying firm. You’ll learn how your clients and prospects can best use these funds to further their education technology needs and goals. 

What you’ll learn

Here’s more detail on what you’ll learn from this Intel Partner University course:

> Learn about the $1.9 trillion American Rescue Plan (ARP) signed by President Biden in March 2021 to support state departments of education and school districts financially affected by the COVID-19 pandemic.

> Explore how the over $120 billion set aside for education helps to support those most impacted, including lower socioeconomic and minority populations.

> Understand the concept of “learning loss” — and how the ARP’s funds are intended to be used so that you can help your clients and prospects navigate their education technology needs and options. 

Take this Intel Partner University course: The American Rescue Plan Act: What's in the Legislation for U.S. Education.

Not yet a member of Intel Partner Alliance? Join today

Download the Intel GEH Initiative: Partner Resources Catalog - click on the PDF link below: 

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In the Zone

Plug into Intel’s Device as a Service (DaaS) specialty for partners

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by Peter Krass on 04/29/2021
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Device as a Service (DaaS) is hot, and Intel’s new program for partners with expertise in this area delivers valuable benefits.

The Intel Partner Alliance Device as a Service Specialty rewards partners who have the deepest expertise in the DaaS subscription service market featuring the Intel client platform with Intel Core processors.

Intel DaaS Specialist

For these partners, Intel is offering exclusive resources. These can help you plan, implement and deliver device-management services.

The new 2021 Intel Device as a Service Specialty Partner Guide is your key reference. This short document lists the program’s qualifications and spells out the benefits. Those benefits can include marketing development funds, Intel promotions of your company, and earning Intel incentive points.

Intel DaaS 2021 Guide

Get your copy of Intel’s 2021 Device as a Service Specialty Partner Guide now. Download the PDF by clicking on the link below.


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In the Zone

Samsung’s new Galaxy Book Pro devices combine PC, tablet, phone

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by Peter Krass on 04/28/2021
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Wouldn’t it be cool if one device could give you the power of a PC, the convenience of a tablet and the mobility of a smartphone?

That’s what Samsung has set out to do. The company today announced two devices, the Galaxy Book Pro and Galaxy Book Pro 360. Both are designed to work seamlessly with Galaxy phones and smart-home devices.

Samsung Galaxy Book Pro

Samsung's new Galaxy Book Pro

To develop these new devices, Samsung worked closely with both Intel and Microsoft. That resulted in some innovative features on these Windows 10 PCs. The new Samsung devices are also verified to Intel’s Evo platform for laptops.

“Today Samsung and Intel announced a new chapter in this shared vision,” Gregory Bryant, an Intel exec VP and GM of the company’s client computing group, said in a statement. “We’re bringing together the best of our companies to deliver advanced computing experiences across mobility, connectivity and performance….Intel is proud of the results.”

Samsung Galaxy Book Pro 360

Samsung Galaxy Book Pro 360

Both new Samsung PCs are available in a choice of 13- or 15-inch displays. The 13-incher weighs just 0.87 kg (1.9 lb.) and at its thinnest point measures just 11.2 mm (0.44 in.).

Under the hood you’ll find the latest 11th gen Intel Core processors (your choice of i3, i5, or i7) and Intel Iris Xe GPU (i5 or i7). Memory goes up to 32GB, and storage tops out at 11TB of NVMe SSD. Ports include Thunderbolt 4 and USB-C.

The Galaxy Book Pro devices also come with some nice extras and features. These include Samsung’s S Pen pointing device, AKG speakers with Dolby Atmos, and a Super AMOLED display. For connectivity, the devices support good old LTE, up-and-coming 5G and Wi-Fi 6E.

Also included is Samsung’s Intelligent Performance Manager. This software utility automatically balances the device’s performance and power consumption, modulating fan noise, temperature and battery usage.

The new Samsung devices also can double as smart-home controllers. The SmartThings app is incorporated, letting users turn house lights on and off, set room temperatures and start kitchen appliances. Another app, SmartThings Find, helps you locate misplaced Bluetooth-paired Galaxy phones, tablets and wearable devices.

The new Samsung Galaxy Book Pro devices are available now for pre-order. Retail prices for the Galaxy Book Pro start at $1,000, and for the Galaxy Book Pro 360, at $1,200.

Learn more:

> Check out the Samsung Galaxy Book Pro

> Check out the Samsung Galaxy Book Pro 360



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