While every situation is unique, I’ve started seeing some common themes emerge as companies work to deploy solutions in an increasingly complex, data-centric world. Here are just a few of them:

What’s the difference between the “packages” we sold in the past and today’s “solutions”?

What defines a solution has changed a lot over the last few years. A solution used to describe a finished system like a server, but that’s just not what customers see as a “solution” anymore.