Back to top

The indispensable source for professionals who create, implement and service technology solutions for entrepreneurs to enterprise.

In the Zone

Research roundup: Insider threats, data analytics, social media for brands

Peter Krass's picture

by Peter Krass on 11/07/2019
Blog Category: advanced-technologies

Nearly half of companies can’t respond to insider threats until it’s too late.

Almost 3/4 of IT directors say their inability to gain insights through data analytics will hurt their companies.

And most consumers don’t want brands to communicate with them over social media or mobile apps — a plain old email or text is just fine.

These are among the latest findings from top IT research. And here’s your tech provider’s roundup.

Insider threats: too little, too late

Nearly half of companies are unable to remediate an insider threat until after the data loss has occurred, finds a new survey of security professionals conducted by cybersec vendor Gurucul.

That’s because these companies lack visibility into anomalous activity, especially in the cloud. And what you can’t see, you can’t fight.

The survey’s other findings include:

> More than two-thirds (68%) of security pros feel vulnerable to insider attacks.

> More than half (53%) say detecting security attacks has gotten harder in the cloud.

> Nearly two-thirds (63%) think privileged IT users pose the biggest insider-security risk.

Insider threats are not limited to employees, Gurucul points out. They can also come from contractors, supply-chain partners, service providers and others.

Data analytics: financial harm?

Nearly three-quarters (72%) of businesses worry that their inability to generate insights with data analytics could hurt their organization’s financial performance.

So finds a new survey of nearly 1,000 IT directors in the United States, the UK and Germany, conducted by YouGov and commissioned by analytics vendor Exasol.

Slightly more (77%) respondents also said that data is now their organization’s most valuable asset.

Most companies are still in “data hoarding” mode, the survey finds, as companies collect massive amounts of data. That’s fine. But they also need the expertise and skills to make sense of that data. Since many companies lack those skills, they can’t get the full value from their data.

Consumers to brands: 'Just email me'

Consumer brands could be wasting their time trying to reach out with social media and mobile apps. Consumers mostly want brands to communicate with them using plain old email and texting.

So finds a new survey of 2,500 consumers in the United States, the UK, Germany and Australia. The survey was conducted by Lawless Research earlier this year, and it was commissioned by communications vendor Twilio.

Key findings from the survey:

> Most consumers (83%) prefer businesses to communicate with them via email.

> But if the communications is urgent, the preferred medium is text, by a 2-to-1 margin over email.

> Only about 1 in 10 consumers want businesses to communicate with them via a mobile app.

> A very large majority (94%) of consumers say the communications they currently receive from businesses leave them annoyed. The messages are irrelevant (cited by 56%), not the result of an opt-in (41%), and in the wrong channel (33%).


Back to top