The latest IT research finds data privacy after GDPR implementation is still at risk. Machine learning projects are hitting serious roadblocks. And consumers shopping for tech now rely on social media.
Here’s your tech provider’s roundup.
The GDPR blues
It’s been one year since Europe’s stringent General Data Protection Regulation went into effect, but both IT pros and consumers still feel their data privacy is at risk.
Only 4 in 10 cybersecurity professionals worldwide believe their personal data is better protected since GDPR enforcement began, finds a survey conducted by Swedish cybersec firm Snow Software. A small minority — 6% — feel their personal data is actually less protected after GDPR.
In another survey, this one of American citizens and conducted recently by hardware vendor nCipher Security, roughly half (49%) of respondents say they don’t trust companies to keep their personal data secure.
And nearly as many (44%) say they don’t want to share their personal data under any circumstances whatsoever, nCipher finds.
Machine Learning: more learning required
Nearly 8 in 10 AI and machine-learning projects have stalled, finds a new survey conducted by Dimensional Research on behalf of AI vendor Alegion. The stalls are due mainly to problems with data quality, data labeling, and model confidence.
Machine learning systems have to be essentially “trained” before they can do anything useful. The Alegion-commissioned survey found that’s the sticking point. Data science teams are under tremendous pressure to deliver projects. But they’re often unable to produce training data at the required scale and quality.
Stats from the survey tell more of the story:
> Nearly 8 in 10 (78%) respondents say their AI/ML projects stalled before deployment.
> Over 80% admit that training AI with data is more difficult than expected.
> Roughly three-quarters attempted to label and annotate training data on their own. Nearly two-thirds (63%) tried to build their own labeling and annotation technology.
> Nearly three quarters (71%) ultimately outsourced training data and other ML project activities.
Consumers trade ‘word of mouth’ for social media
How do consumers learn about tech before buying new gear? For the first time, social media has surpassed word-of-mouth, finds a new survey by marketing firm Matter Communications.
Over the last year, the percentage of consumers who depend on friends and family to find out about personal tech products fell sharply. Last year it was 71%. This year, just 56%, the survey finds.
At the same time, the percentage of consumers who depend on social media to learn about personal tech more than doubled, rising from 26% last year to 57% this year.
Among younger consumers, those aged 18 to 29, reliance on social media is even greater. Fully three-quarters (75%) of these younger consumers say they rely on social content to discover consumer tech.
Video is an increasingly important tool for consumer-tech discovery, the survey finds. The percentage of consumers who use YouTube and other video sources for tech-product recommendations and reviews more than doubled in the last year, from 18% to 38%.
Again, age makes a difference. The survey finds consumers aged 18 to 29 are nearly 3 times more likely to turn to videos than are those over 30.