If you’re a solution provider offering security products and services, take note of recently released results from Dell’s End-User Security Survey. It’s yet more proof of how much customers need your help with security.
Consider: Nearly three-quarters (72%) of the respondents to Dell’s survey said they’re willing to share confidential information. And more than 1 in 3 said it’s common to take confidential corporate data with them when they leave a company.
To get its findings, Dell recently commissioned a survey of more than 2,600 professionals. All respondents said they handle confidential data at organizations with at least 250 employees.
What does this mean to you, and to other solution providers offering security products and services? Your customers need help educating their employees and enforcing policies and procedures. They also need help securing their data, but in a way that doesn’t lower the staff’s productivity.
Security as priority
Your help is needed pretty urgently. For instance, in Dell’s survey, nearly half (45%) the respondents admitted to engaging in unsafe behaviors throughout the work day. Those behaviors included connecting to public Wi-Fi networks to access confidential information, using personal email accounts for work (something that famously came up in last year’s U.S. presidential elections), and losing a company-issued device.
Similarly, more than half the respondents admitted to using public-cloud services such as Dropbox, Google Drive, iCloud and others to share or back-up their work. And nearly as many (45%) said they’ve used email to share confidential files with third-party vendors and consultants.
All this means education and communication should be your priorities as well. You can teach your customers the importance of security products and services you offer. And make it an ongoing process, not one directly tied to closing a sale.
Respondents to Dell’s survey also said they struggle with the limitations that security programs can have on their daily activities and productivity. That’s a pain point for solution providers to ease.
Also, it seems that companies are doing a poor job of educating their employees on data security. On the one hand, nearly two-thirds of respondents said they’re required to complete cybersecurity training on protecting sensitive data. But among those who were actually trained, nearly 1 in 4 (24%) don’t seem to have learned their lesson; they said they continue to conduct unsafe behaviors to complete tasks.
Security is a huge opportunity for solution providers. Show your customers that they need your products and services. And show them how to use these security products without hurting either productivity or staff morale. Do both, and you could be feeling pretty secure.